Newsletter Blogs

Creating Default Templates in QuickBooks
March 25, 2016 at 4:38 pm

Question: How do I make a particular template my default template in QuickBooks? Answer: QuickBooks does not let you specify a particular template as your default template for a specific form, such as an invoice or purchase order. After using that specific template for a number of times, it will start coming up. But it's…

Can I Eat That?
March 24, 2016 at 4:28 pm

We ask ourselves this question every day. For example: Oh look, someone brought in donuts! Can I eat that? Hmm, this has been in the fridge for three weeks. Can I eat that? Mmmmm this lip balm smells like pineapples. Can I eat that? Don’t get me wrong, I’ve never gnawed on lip balm before, but…

Why Is Kanye West's Merchandise Making Millions?
March 23, 2016 at 3:30 pm

About a month ago, Kanye West hosted his Yeezy 3 fashion show and "The Life of Pablo" album listening party in Madison Square Garden. Tickets sold out in minutes, and those who were quick enough to snag tickets were able to purchase special-edition merchandise for…

17-second Sales Pitch at Expo East
March 22, 2016 at 5:31 pm

I joined thousands of suppliers and distributors last week at Promotional Products Association International (PPAI) Expo East. This was my first chance to experience Expo East combined with the Imprinted Sportswear Show (ISS). Quite a few Geiger colleagues, as well as a few other PPAI board members, joined me. I saw several vendors that I…

The Story of American Apparel
March 21, 2016 at 3:56 pm

American Apparel is arguably the most well-known promotional products company in the world. Strip away the stores, the ads, the headlines: At its core, it is a wholesaler that built its business manufacturing and selling T-shirts to decorators. That’s American Apparel. Of course, American Apparel also is an internationally known retail brand. It’s impossible to…

4 Strategies to Inspire Customer-driven Innovation
March 18, 2016 at 2:44 pm

In our ever-changing world, there is naturally a lot of talk about innovation and the need to innovate to stay relevant, or even to stay alive. There is less said about how to actually do it. Below are four proven and practical strategies (plus one hidden bonus strategy) to drive continuous innovation that you can…

Skate to Where the Puck Is—Lessons from 'The Great One'
March 16, 2016 at 5:12 pm

It's up to you to create your future. Tough times require tough performances. Tough times bring out champions. The greatest hockey player in the history of the game—"The Great One," Wayne Gretzky—was deemed too small, too wiry and too slow to be a force in the NHL by the so-called "experts." But, he has a…

Have Your Designs Been Flagged?
March 16, 2016 at 12:54 pm

A flag is a symbol of unity. It’s a symbol of pride and belonging. When you put it on something, it’s the ultimate logo. At least that’s how I explain the appearance (and popularity) of the Maryland state flag on just about any product imaginable. I’ve been going to Baltimore for Orioles’ games my entire life and I went to college in Baltimore, too, so I’ve had time to see the trend of this seemingly discordant design take off...

My Ideas for NCAA Basketball Tournament Promotions
March 15, 2016 at 4:20 pm

The 2016 NCAA Basketball Tournament starts this week, and I just filled out the perfect bracket. A lot of people don't have Temple winning the whole thing, but I sure do. (OK, I picked Michigan State. But I'll still cheer for the Owls.) When people fill out their brackets, they can create any possible outcome…

3 Free and Easy-to-use Social Media Tools Perfect for the Promo Industry
March 14, 2016 at 4:13 pm

Hi there, Promo Marketing audience! I’ll get to the tools in a quick second, but I wanted to introduce myself first. My name is Mandy Kilinskis. I’m the content and social media manager for distributor Quality Logo Products, Aurora, Ill. I’ll be here monthly to share practical tips on digital marketing. Enough about me—on to the…