Newsletter Blogs

The Best PPAI Expo Ever … Really?
January 21, 2016 at 6:58 pm

The branding for this year’s Promotional Products Association International (PPAI) Expo was “The Best Expo Ever,” which is a big claim, considering the Expo is always a great event. The Expo is the largest industry event of the year. It’s a busy, productive week that, for many, goes beyond being a trade show—it’s more like…

Before and After
January 14, 2016 at 7:06 pm

Answer this. Believe your answer. You’ll be well on your way to defining your competitive advantage, your value proposition, and will become more successful at differentiating yourself and your company. You’ll be well on your way to moving away from the commodity business and being an innovative value creator. Describe your client’s life before they…

The New
January 18, 2016 at 6:42 pm

January is the embodiment of the new. People celebrate the new year, discuss their New Year’s resolutions, outline their plans and, in

Control What Info Users Have Access to in QuickBooks
January 8, 2016 at 6:50 pm

Question: How can I set up QuickBooks to control what information users have access to? Answer: QuickBooks allows you to set up users and passwords under the "company" tab. When setting up a user, you can specify which information you want that particular user to see or not see, and edit or not edit. You…

11 Keys to Great Success in Life and Business: Key 9: Understand Accounting and Finance
January 4, 2016 at 7:15 pm

Let me apologize to you right up front—this article isn’t the typical “dream big” stuff I enjoy writing about. But the truth is, if you don’t understand these concepts, your big dreams could turn into big nightmares. Many sales-minded people are not interested in accounting and finance. My guess is that it’s a right brain/left…

Selling in the Zero Moment of Truth (ZMOT)
December 29, 2015 at 6:26 pm

Zero Moment of Truth (ZMOT) is about being there whenever and wherever your client might be receptive to your message. It used to be far less complicated to be in sales, especially in the promotional products industry. If you had the relationship, you were the clients' resource. Your marketing primarily consisted of sending a catalog…

A Run in Her Silky Sheer Black Stockings
December 23, 2015 at 7:05 pm

As she slowly pulled the sheer black nylon stocking up along her shapely leg, her bright red fingernail caught at the edge, causing a fresh run to skittle down her thigh toward her shimmering midnight calf. OK, as much as I love them, that’s about all we’ll be talking about black stockings in this article.…

The Season of Giving
December 21, 2015 at 4:06 pm

When people tell you that they don’t want anything for the holidays, they are lying. Everyone wants something for the holidays.

Is Being Smarter Than Your Competitors Important?
December 17, 2015 at 3:53 pm

Through the years, I have attended a variety of education classes that have had a positive impact on my business. I persevered and with my eye on a goal, I obtained my Master Advertising Specialist (MAS) designation. This is an accomplishment that very few people in our industry have achieved. We all have the opportunity…

Skip the Surface Book—At Least for Now
December 15, 2015 at 6:19 pm

I got the Microsoft Surface Book (not the Surface tablet) two weeks ago, and it’s going back to Microsoft this week. It’s an expensive laptop that has great potential, but it’s not worth the extra money. Here are my thoughts. The potential is there: Beautiful and stylish Powerful Excellent tablet functionality with a great Bluetooth…