Newsletter Blogs

Be Bad at Something
October 18, 2016 at 6:18 pm

Be bad at something, perhaps a few things. Consider being downright awful at one thing. Why be bad at something? Simply put: So you can be great at the things that matter. Consider Amazon. It isn't great at "in-person" customer service, even though it is great at customer service. In fact, it offers some of the…

Yes, You Can Make $500,000 a Year
October 17, 2016 at 5:43 pm

In my last article, I discussed the No. 1 reason why most people in our industry aren’t rich. In that article, I stated that there is no good reason for people in our industry to make less than $500,000 per year income unless they choose not to. To some, that may sound like a lofty,…

Building New Business
October 10, 2016 at 6:42 pm

As I look at Center City Philadelphia from my office window, it is clear something big is happening: Cranes are at work, hoisting materials to new high-rise buildings. From high-value commercial properties, mixed-use developments and hospitals to multi-family housing and luxury condominiums, there is more building and revitalizing going on in this city than in…

What Do You Know About Buying Groups?
October 7, 2016 at 5:57 pm

Question: What do you know about buying groups? Answer: There are variations of buying groups in our industry—from a couple of distributors banding together loosely to companies that offer other services and approaches. To answer this question fully, I went to Jamie Coggeshall, president of AIMastermind (AIM), a group that purely is a buying group.…

What Do You Want to Be When You Grow Up?
October 6, 2016 at 5:30 pm

Some day, I'm going to change! Many adults still are struggling to find out what they want to do. Oh, they're busy. But mostly they react and react and react, and never really set their own directions. They expend a lot of energy trying to make a living and spend little time making a life.…

Why You Should Avoid Vanity Metrics
October 4, 2016 at 4:01 pm

Every business has metrics, but too many use vanity metrics that make them feel good about what is being done rather than providing insights to be better. For example, we’ve all suffered from the call center that is so focused on wrapping up the call rather than resolving the problem. Why? Because the more calls,…

The No. 1 Reason You Aren’t Rich
October 3, 2016 at 4:08 pm

There’s one reason why most people in our industry aren’t rich. At the end of the day, the business we are really in is the “know, like and trust” business. That’s right. Our real job as industry professionals is to get people to know us, like us and trust us. It’s true if we are…

Take Advantage of Pantone's Top 2017 Colors with These Products
September 28, 2016 at 2:43 pm

We get very excited this time of year—fall is in the air, pumpkin-flavored treats are everywhere, and Pantone announces its color trend predictions for the next year. If you deal with promotional products, it's important to always be in the know with trending colors. Last year, Pantone named pastel shades of pink and blue to the…

Did You Miss the Pokemon Fad?
September 20, 2016 at 4:52 pm

I was in San Francisco Aug. 14 (attending PPAI North American Leadership Conference) and watched as nearly everyone seemed to be playing "Pokemon Go." I was in San Francisco this weekend and other than a few young boys, I saw hardly anyone playing "Pokemon Go". This isn't because I wasn't paying attention. In fact, it…

16 Spice Girls-inspired Promotional Products (Because Why Not?)
September 21, 2016 at 2:48 pm

Maybe it's just me, but when the news gets to be too much to bear, I tend to reminisce. I think about simpler times, like my childhood—Nickelodeon shows, yo-yos, saying "wazzup" for no reason and, of course, the Spice Girls. The Spice Girls were, and still are, my everything. I've seen them in concert twice,…