Newsletter Blogs

Speaking Your Customer's Language: How We Talk to Promo Buyers
April 23, 2019 at 4:19 pm

I'm not suggesting you need to learn a foreign language. What I am referring to is learning your client's vocabulary tendencies and professional lingo to better understand their mindset, along with their industry pitfalls and challenges as promo buyers. Doing so will open the door to more opportunity. Let’s be real: Sales is predominately a…

Have You Heard About OrderMaster?
April 18, 2019 at 3:29 pm

Question: Have you heard about OrderMaster? Answer: I’ve been asked this question quite a bit over the last few months by distributors whom I have helped convert from OrderMaster to a QuickBooks-based solution. With their help and a fair amount of detective work, I found the owner. I learned that OrderMaster is no longer being…

Stop, Thief!
April 15, 2019 at 10:12 am

To what lengths do you go to protect your valuables? Lock your home? Lock your car? Security system and cameras on your home? Alarm system on your car? Many people I know do all the above and more. But they are leaving the door wide open for the biggest thief of all. Who is the…

What the Heck Is Dye Migration, Anyway? Screenprinting on Polyester: Questions and Answers
April 11, 2019 at 11:27 am

In today's promotional product space, shirts constructed entirely of polyester or polyester blends are becoming more and more popular because of their softness. Why does it cost more to print on garments with polyester or rayon in them? The answer is that, when decorating garments consisting of polyester, the screenprint process requires a few tweaks due to an effect that can occur called "dye migration"...

Be Careful Before You Upgrade to Windows 10
April 5, 2019 at 1:32 pm

Question: I have QuickBooks Premier 2015. I want to upgrade to Windows 10. Will that work? Answer: I’m so glad you asked before upgrading. Technology is both a blessing and a curse, and making changes in one program can impact older programs negatively and cause them to stop working. That would be the case in…

Promo Business Management: How to Get the Most Out of Your Team
April 1, 2019 at 2:06 pm

At the heart of every company that earns the attention of those within its industry is a team. Individuals are all filling a seat on the bus of that business, each with their specific job description and goals. As the leader of my team, it’s my responsibility to make sure my people are in the…

You Didn’t Come This Far To Only Come This Far
April 1, 2019 at 2:03 pm

No matter where you are in this business, how much you have accomplished or what level of success you have achieved, there is always a next level. Many of you reading this may have the mental scars and bruises to show for your hard work. For some, those scars and bruises may be piling up…

Promo Buyers’ Expectations: Can You Meet Their New Demands?
March 28, 2019 at 12:05 pm

What do promo buyers want? Like really want? That’s the $64,000 question. Since there’s no magic potion to drink so we can hear what others are thinking (that’s only on the silver screen, thankfully), we not only have to listen to what customers are saying, but we also must interpret their often unvocalized expectations. Case…

What's Holding Back Your Promotional Products Sales?
March 21, 2019 at 9:08 am

Technology has made many tasks easier. We continue to focus our search toward other tools and sales programs that execute the jobs we find challenging, uninteresting or unimportant, but too often fail to understand the value of or lack of effectiveness. Let’s be real: Sales is not easy. To be a successful salesperson requires dedication, determination and discipline...