Newsletter Stories
March 13, 2024 at 12:51 pm
Are you familiar with the concept of Lifetime Customer Value (LCV)? If so, have you thought about it in terms of your own business? Have you ever thought about why LCV would even be important to understand or calculate? LCV is the value of the customer to your business over the lifetime of that relationship.…
August 13, 2012
How some of the world's biggest brands have built a wealth of loyalty, and what you can do to follow their lead.