PM Longform

The Price Buyers
November 5, 2019 at 1:49 pm

Much has been written and said about why distributors need to be marketing partners for their clients, rather than order takers. But what can you do when so many customers want to buy on price? We got some answers on what to do about price-buyers and how to win more long-term business...

Rise of the Supplier One-Stop Shop (and What It Means for the Promo Industry)
September 30, 2019 at 12:34 pm

As the promo industry continues to consolidate, the one-stop-shop supplier model appears to be the future. What does it mean for distributors—and for everyone else? We talked to suppliers on both sides of the model to see how it's reshaping the way they do business, and checked in with a few distributors for their thoughts...

Brand Hijacking: Intellectual Property and the Promo Industry
August 26, 2019 at 2:33 pm

Requests for artwork and designs using other brands' intellectual property without permission—honest mistake or not—are a growing challenge for distributors. What's the motivation behind the practice, known as brand hijacking, and how can industry companies address it?...

Trade War: How We Got Here, Where We Go Next
May 23, 2019 at 11:06 am

More than a year into a contentious trade war with China, uncertainty remains the only sure thing. With significant tariff increases looming that include most promotional products imported from China, here’s where the promo industry stands while we wait for answers—and how some promo businesses are dealing with the situation...

Where Have All the Truckers Gone?
July 19, 2019 at 12:33 pm

Depending on who you ask, there's either a critical shortage of truck drivers or nothing to see here. Where does that leave promo businesses—and what can the industry do to guard against emerging issues and a changing ground-shipping landscape?...

'Cheap Swag': How the Promo Industry Is Fighting a Decades-Old Perception Problem That Just Won't Quit
January 24, 2019 at 11:52 am

The promo industry has come a long way from the days of cheap giveaways, the proverbial "trinkets and trash." The best companies have put the focus on value, quality and responsible sourcing, helping the industry to a record-breaking $23.3 billion in 2017 revenue. So why can't it shake the nagging perception that it sells mostly cheap swag—and why does it matter?...

Purdue Pharma and Promotional Products: The Marketing Behind America's Opioid Crisis
June 7, 2018 at 11:47 am

This is the story of a company using marketing to push on Americans a product that could kill them. This is a story of greed, and loss, and delayed corporate responses, and regulatory failure. This is the story of a promotional campaign, and everything that came after. This is the story of how Purdue Pharma marketed America's opioid crisis, the surprising role promotional products played, and where we go from here...

The Book Company Launches 'We Plant Trees' Corporate Giving Program
September 10, 2019 at 10:00 am

Doug Greenhut, president of Delray Beach, Florida-based The Book Company, recognized the obvious impact the company’s product line has on trees and the environment. That's why he decided to launch “We Plant Trees,” The Book Company’s first and ongoing corporate giving program that will donate a portion of proceeds each year to help plant trees…