PM Longform

Trade War: How We Got Here, Where We Go Next
May 23, 2019 at 11:06 am

More than a year into a contentious trade war with China, uncertainty remains the only sure thing. With significant tariff increases looming that include most promotional products imported from China, here’s where the promo industry stands while we wait for answers—and how some promo businesses are dealing with the situation...

'Cheap Swag': How the Promo Industry Is Fighting a Decades-Old Perception Problem That Just Won't Quit
January 24, 2019 at 11:52 am

The promo industry has come a long way from the days of cheap giveaways, the proverbial "trinkets and trash." The best companies have put the focus on value, quality and responsible sourcing, helping the industry to a record-breaking $23.3 billion in 2017 revenue. So why can't it shake the nagging perception that it sells mostly cheap swag—and why does it matter?...

Purdue Pharma and Promotional Products: The Marketing Behind America's Opioid Crisis
June 7, 2018 at 11:47 am

This is the story of a company using marketing to push on Americans a product that could kill them. This is a story of greed, and loss, and delayed corporate responses, and regulatory failure. This is the story of a promotional campaign, and everything that came after. This is the story of how Purdue Pharma marketed America's opioid crisis, the surprising role promotional products played, and where we go from here...