PM Longform

Private Equity in Promo: Pros, Cons and Gray Areas
March 4, 2020 at 12:33 pm

Private equity's continued and increasing involvement in the promo industry has led to major growth for some companies and uncertainty for others. With private equity a fact of life for promo, we take a look at the pros, cons and gray areas for the industry...

Promo Industry Staffing Challenges (and How Businesses Are Solving Them)
February 5, 2020 at 10:23 am

The promo industry thrives on its people, but good people aren’t always easy to find. Here’s how the industry is dealing with staffing issues ranging from lack of skilled labor and aging out of veterans to filling leadership roles and developing exit strategies...

The Price Buyers
November 5, 2019 at 1:49 pm

Much has been written and said about why distributors need to be marketing partners for their clients, rather than order takers. But what can you do when so many customers want to buy on price? We got some answers on what to do about price-buyers and how to win more long-term business...

Rise of the Supplier One-Stop Shop (and What It Means for the Promo Industry)
September 30, 2019 at 12:34 pm

As the promo industry continues to consolidate, the one-stop-shop supplier model appears to be the future. What does it mean for distributors—and for everyone else? We talked to suppliers on both sides of the model to see how it's reshaping the way they do business, and checked in with a few distributors for their thoughts...

Brand Hijacking: Intellectual Property and the Promo Industry
August 26, 2019 at 2:33 pm

Requests for artwork and designs using other brands' intellectual property without permission—honest mistake or not—are a growing challenge for distributors. What's the motivation behind the practice, known as brand hijacking, and how can industry companies address it?...

Trade War: How We Got Here, Where We Go Next
May 23, 2019 at 11:06 am

More than a year into a contentious trade war with China, uncertainty remains the only sure thing. With significant tariff increases looming that include most promotional products imported from China, here’s where the promo industry stands while we wait for answers—and how some promo businesses are dealing with the situation...

Where Have All the Truckers Gone?
July 19, 2019 at 12:33 pm

Depending on who you ask, there's either a critical shortage of truck drivers or nothing to see here. Where does that leave promo businesses—and what can the industry do to guard against emerging issues and a changing ground-shipping landscape?...