PM Longform

Over It? Revisiting the Promo Industry's Overruns Debate
November 4, 2020 at 9:08 am

Overruns have long been a standard part of doing business in the promo industry, but not everyone is on board. We talked to distributors and suppliers to learn the reasons behind overruns, identify strategies for dealing with them and attempt to settle a surprisingly philosophical question they pose. Plus, we ask if the economic fallout from the pandemic rekindled the debate...

Trade Shows and Events: When Will They Return and What Will They Look Like After the Pandemic?
September 30, 2020 at 8:50 am

For promotional products businesses, normalcy means trade shows. We talked to promo insiders, an analyst at Johns Hopkins Center for Health Security and an executive at the International Association of Events and Exhibitions to find out what the industry is doing without shows and events, when they might return and what they'll look like when they do...

'If Anything, We're Worse Off': What's Going On With America's PPE Supply Chain? (and How the Market Has Changed in Promo)
August 19, 2020 at 9:59 am

After shortages early in the coronavirus pandemic, America’s PPE supply seems to have caught up. But why do so many hospitals and frontline health workers say they still don’t have enough? In this story, we look at the disconnect between supply and demand, plus revisit PPE in the promotional products industry to see how the market has changed and where it might go...

'PPE Hell': Changing Rules, Supply Chain Nightmares—and a Lifeline for Promo Businesses
May 5, 2020 at 11:42 am

Personal protective equipment, or PPE, has been a lifeline for industry companies savvy enough to get in early and adapt quickly. PPE sales have helped promo businesses partially offset the drop in other orders and, in some cases, actually increase revenue despite widespread economic fallout. But selling PPE has been anything but easy...

Private Equity in Promo: Pros, Cons and Gray Areas
March 4, 2020 at 12:33 pm

Private equity's continued and increasing involvement in the promo industry has led to major growth for some companies and uncertainty for others. With private equity a fact of life for promo, we take a look at the pros, cons and gray areas for the industry...

Promo Industry Staffing Challenges (and How Businesses Are Solving Them)
February 5, 2020 at 10:23 am

The promo industry thrives on its people, but good people aren’t always easy to find. Here’s how the industry is dealing with staffing issues ranging from lack of skilled labor and aging out of veterans to filling leadership roles and developing exit strategies...