PM News

Bloody Brilliant: The Red Cross Is Giving Out 'Shark Week' Merchandise to Donors in July
June 30, 2022 at 10:44 am

To encourage donations of blood throughout July, the Red Cross is partnering with Discovery Channel to give people the opportunity to win an awesome "Shark Week" merchandise package. The merch includes a cruiser bike, a smokeless portable fire pit, a paddle board, a kayak and a $500 gift card. There's also a special T-shirt for anyone who donates July 21-24...

10 Mistakes Promo Distributors Make With Their Websites
June 30, 2022 at 11:20 am

Your website is open for business 24/7, and it must quickly communicate to your ideal client that you understand their needs and wants, that you speak the same language and that they can trust you with their projects. If you’re interested in improving your distributor website, start by identifying what needs to be fixed. Are you making any of these mistakes?...

Fully Promoted in Cleveland Expands Reach With Acquisition of Garment Specialties
June 30, 2022 at 9:38 am

Cristina and Fernando Bertero, owners of the Fully Promoted franchise in the Greater West Cleveland area, have acquired Garment Specialties, a 35-year-old company selling apparel and decorated products. The purchase is expected to double sales and expand the reach of the Cleveland-area franchise location into a new geographic area (Cleveland Southeast) and...

Bacardi Rum's 'Wearable Album' QR Code Apparel Debuted at Paris Fashion Week
June 29, 2022 at 10:28 am

Bacardi has combined a few trends in promotional marketing—QR codes, musician partnerships and streetwear collaborations—to create a clever new apparel campaign. Along with streetwear brand NAHMIAS and producer Boi-1da, Bacardi made a line of apparel that feature QR codes, which people can scan and listen to music by up-and-coming musicians...

3 Steps for Leaders to Improve Focus and Results
June 29, 2022 at 9:43 am

As the organization’s leader goes through the business day, there are all manner of potential distractions. It can often seem like too much of the leader’s time is spent cleaning up messes and completing (or doing) staff work that can and should be handled at other levels of the organization. As the leader, how will you deploy your most valuable, precious resource: time?...

Ariel Galetti Joins BAMKO in Strategic Development Role
June 29, 2022 at 9:49 am

Austin, Texas-based Ariel Galletti has joined BAMKO, Los Angeles, in a strategic development role. She comes from Sock Club and was previously at RDP Creative. Galletti will be working directly with Josh White, BAMKO’s senior vice president of strategic growth, and help drive a number of BAMKO’s most high-impact strategic growth initiatives...

How A24's New Merch-Centric Membership Program Appeals to Fans
June 28, 2022 at 11:07 am

A24, the film distributor behind movies like "Uncut Gems" and "Everything Everywhere All At Once," recently announced a new membership program, A24 All Access. The program gives members exclusive first-dibs on items like apparel, birthday gifts, and other branded merch for $5 a month, combining the best of subscription services and streetwear brand exclusivity...