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Its knack for gripping storytelling and cast of “roughly 12 zillion characters,” as Vox wrote, have made “Game of Thrones” a can’t-miss component of contemporary pop culture. The public’s fascination with the show, which secured 17.4 million viewers for Sunday’s season eight opener, has bred considerable branding opportunities, and it seems that the amount of…

For the full rundown on how to get the most out of Instagram, Twitter, Facebook, LinkedIn and more for your promotional products business, we've got you covered. This guide features overall tips and strategies for social media, channel-specific best practices for four of the major platforms and advice on content creation, post frequency and more...

Southern Plus, Hartwell, Ga., announced that it has acquired the Aqua Sheen brand and its assets for an undisclosed amount, and will sell Aqua Sheen's rainwear products as an extension of Southern Plus's current product offering. "We're excited to continue the legacy of the Aqua Sheen brand and to be able to offer customers rain…

The Pro Towels Family of companies, including Pro Towels, Kanata Blanket Company, Superior and Neet Feet, has donated $1,000 to the Abbeville Promise Program, a higher education scholarship program committed to helping students in the Abbeville County, S.C., area. The scholarship program was established by the Freshwater Coast Community Foundation to help bring access to…

Tim Brown, executive director for Quality Certification Alliance, joined the show to tell us why brand safety matters to modern promo buyers (and why it's a big opportunity for business), and give us more details on QCA's new participation model and recent rebrand. Plus, Sean and Brendan discuss how Disney's latest Star Wars theme parks merchandise might lead to a cup-holder crisis!...

A fifth promotional products professional has entered a guilty plea in an ongoing investigation of price fixing. The companies involved had conspired to fix the prices of branded items such as wristbands, lanyards, temporary tattoos and buttons. The latest guilty plea came from Akil Kurji, owner and president of Gennex Media. According to the U.S.…

Celebrating its 80th anniversary, Dietz & Watson certainly made up for a boring matchup between the New England Patriots and Los Angeles Rams by airing its Dietz Nuts meat snacks commercial. Come May 1, nearly three months after the hysterical television spot, the Philly business will open a pop-up store that pays tribute to the product through eponymous boxers, while also selling other irresistible branded goods...

In celebration of the Koozie brand's 40th birthday, BIC Graphic North America, Clearwater, Fla., has debuted a new logo and updated identity for the iconic brand. This year marks 40 years since the Koozie brand was born on April 16, 1979, when a construction worker found that piping insulation kept his sodas cool and his…

Staples just rebranded, giving itself an aesthetic makeover and billing itself as "The Working and Learning Company." It has a new logo, with the staple now front and center. It's all very 2019 and very Silicon Valley buzzy...

More marketers than ever rely on email as a primary means of customer engagement. But think about your inbox.