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Last year it was a bowling alley. This year it's a golf course. Michelob Ultra's star-studded Super Bowl commercial is once again getting a full line of corresponding merchandise, including apparel and golf equipment.

Red Bull has become one of the biggest names in auto racing, having captured this year's Constructor's Championship under two-time world champion driver Max Verstappen. It's a good time to be a fan of Red Bull Racing, and the team is letting fans have a big part in the design of the car next year…

There is clear consensus on the differing role and function of managers and leaders, and in the fact that organizations need both.

The Ollyball is an inflatable ball that's designed for the one thing Mom always told you not to do: play ball in the house. Listen in as inventor Joe Burke explains to Brendan how his invention earned Toy of the Year honors, and how he's bringing the Ollyball into the promo space.

As a content-focused digital marketing agency, we’re always interested in tools that can help us produce better work more efficiently. So, when ChatGPT came out last November, we started experimenting with the app right away. AI writing tools have been around for a while. We find they can be useful in writing short-form content for…

AAA Innovations, Norwood, New Jersey, announced that Debra Amato has joined the team as a regional sales manager. In her new role, Amato is responsible for sales revenue in North Carolina; Washington, D.C.; Maryland; Virginia; and Michigan. Amato joins the team from Brooklyn, New York, and brings with her…

If having an in-house design staff is new to your print shop, know that hiring for a creative…

The Virginia House of Delegates held a hearing yesterday on a bill that would prohibit government agencies from purchasing branded products. In its summary, House Bill 1913, otherwise known as the Virginia Public Procurement Act proposed by Del. Amanda Batten, says: prohibited contracts; agency-branded marketing materials. Prohibits state agencies from entering into any contract for…

After two years in which printers juggled staff turnover, price increases and inventory depletion,…

Koozie Group announced that 77% of its product assortment — a total of 1,944 items — has earned the organization's Keep It. Give It. (KG) Factor designation, which identifies products whose designs lessen environmental impact through longevity. The comp[any's goal was to reach the 50% mark by 2024.