PM News

Staples CEO Steps Down as Office Depot Merger Remains in Limbo
June 18, 2021 at 11:27 am

Effective today, Staples CEO Sandy Douglas has stepped down from his position, and will be temporarily replaced by chairman John Lederer. According to Bloomberg, Staples and Douglas mutually agreed to part ways, and Staples did not provide any further details about why the split occurred...

Oreo's NBA Cookies Go Heavy on the Logos
June 18, 2021 at 10:57 am

Oreo has a way to stay in the basketball spirit while satisfying your cravings with new embossed Oreos celebrating six of the NBA’s most decorated franchises. The “Oreo NBA Dynasty” series features Oreo cookies with logos for the Los Angeles Lakers, Chicago Bulls, San Antonio Spurs, Miami Heat...

Batch & Bodega Adds Five Women-Owned Makers to Fresh Line
June 18, 2021 at 10:17 am

HPG, Braintree, Mass., announced five additional industry-exclusive partnerships from the company’s Batch & Bodega Fresh line. The latest exclusive partners include Nene’s Treats, Grey Ghost Bakery, Justice of the Pies, Flour & Branch, and Caroline’s Cakes...

Coors Light's 'Hold My Coors' Collection Rivals Miller Lite's Beer Promo Dominance
June 17, 2021 at 11:59 am

Miller Lite has been off to a hot promotional-products start with items like beer can video game controllers, beer can antennas, bar-scented candles and more. But, look at that, it’s Coors Light coming around the outside and making this race close with its “Hold My Coors” collection of products...

LinkedIn Company Pages: Why You Need One
June 17, 2021 at 10:28 am

Considering the promo distributor business is a B2B, account-based type of business, as a distributor, your time is best spent on LinkedIn. While there are many people teaching how to use LinkedIn to get more business, few are talking about the great benefits of LinkedIn Company Pages...

How 'Digital Merchandise' Can Complement Real-World Branded Items
June 17, 2021 at 11:32 am

In the world of video games, you want your digital alter ego to look like you, or at least a version of you. That’s why apparel companies and retailers are starting to make “digital merchandise,” i.e. clothes for your video game character online. PacSun just rolled out a whole line of branded “apparel” in Roblox...

Hirsch Gift Adds Joshua Pospisil as Key Accounts Manager
June 17, 2021 at 10:45 am

Hirsch Gift, Houston, announced the hiring of Joshua Pospisil as key accounts manager. Pospisil brings six years of industry experience from KTI Networks/KTI Promo in Houston. Pospisil has a proven track record of success, largely by strategically leveraging social media and his web and graphic design background to develop…

Maximize Margin Dollars: Sell, Don’t Shop
June 16, 2021 at 10:25 am

Clients can shop on their own on price (and, yes, that is one of our biggest challenges), but the opportunity for you to add value and earn your piece of the pie rests in providing creative and better solutions without busting their budget, while maintaining your target margins and sales budgets...

The Statistics Behind McDonald's Celebrity Meal and Merchandise Releases
June 16, 2021 at 2:00 pm

A surprisingly high percentage of Americans have purchased Travis Scott and BTS branded McDonald's meals or merchandise. When asked what particular products they buy when endorsed by celebrities, the most (28%) said it was accessories like bags, shoes or jewelry...