PM News

Arby's Takes Advantage of NCAA NIL Rule Change for 'Arby's for RBs' Merch Box Campaign
November 30, 2021 at 8:19 am

Arby's is giving college football running backs $500 and a box of branded merch for saying they're eating at Arby's. It's part of the cleverly-named "Arby's RBs" sponsorship program. The first 200 D-1 running backs to post “Tonight, I’m getting Arby’s” on Instagram or Twitter will receive the cash and merch box...

How One Distributor Uses Print and Promo for Healthcare Clients
November 30, 2021 at 9:49 am

Trish Arena, senior account manager for Franklin Group USA, Brooklyn, N.Y., remembers when she was new to the industry, so she had no choice but to jump into print and promo with both feet. She’s held onto that feeling of curiosity and the willingness to ask others for help, and it’s served her well in her career, especially with clients in the healthcare vertical...

Your Recipe for Gaining New Business
November 30, 2021 at 8:13 am

Thirty years of standing in a room of sales reps, asking “What are your sales challenges?” and 30 years of coaching sales reps has taught me this: There are four top culprits behind a poor showing in the area of increasing new business sales. Consider these four points and put yourself to the test...

Proforma Prepares for Largest Million Dollar Club Event in History
November 30, 2021 at 10:13 am

Proforma was onsite Oct. 19, 2021, at the Fairmount Princess in Scottsdale, Arizona, to begin preparation for its largest Million and Multi-Million Dollar Club celebration in the company’s history. More than 150 members of the Million and Multi-Million Dollar Club will gather together and celebrate...

Bud Light's Co-Branded Candle Smells Like the Full Tailgating Experience
November 29, 2021 at 12:01 pm

Bud Light and Homesick released a candle that smells like the full tailgating experience, with scents ranging from jerseys, charcoal and bleachers to the "ol' pigskin" and dried face paint. It comes in specially designed co-branded packaging depicting some of the scents advertised on the candle, as well as both the Bud Light and Homesick logos...

In Praise of Pizza Friday: Why Company Culture Needs Management Training
November 29, 2021 at 11:50 am

One of the concerns I hear most often from CEOs and owners is the state of their organization’s culture. These issues are especially perplexing since there are any number of tactics being employed to help build team spirit. And while there is nothing wrong with “Pizza Friday,” these ideas alone are not likely to move the needle in the direction of cultural improvement...

How to Avoid 4 Common Mistakes: Franchising Advice From Rick Del Sontro
November 29, 2021 at 9:59 am

Rick Del Sontro offers expert advice on franchising, including what investors are looking for and common struggles to avoid in starting up a business. As founder of a company that was named to the Inc. 5000 List of the Fastest-Growing private companies for six consecutive years, Del Sontro knows what it takes to drive success. Tune in to hear more...

I.D. Images Appoints Jeffrey Fielkow as President and CEO
November 29, 2021 at 12:20 pm

I.D. Images LLC, Brunswick, Ohio, announced that Jeffrey Fielkow has been appointed president and CEO of the company. An experienced business leader, Fielkow will succeed Brian Gale and assume responsibilities on Dec. 1, 2021. Gale is set to retire at the end of the year. Fielkow brings significant expertise…

Remind Your Customers: Saying 'Thanks' With Promotional Products
November 24, 2021 at 10:33 am

Our advertising medium is just about the only one that results in a "thank you" from the target audience. Whether it be an employee reward, customer appreciation gift or sales incentive, we need to let our clients know that now is the perfect time to show appreciation to their hungry customers and target audiences using promotional products...