PM News

Jordan Peterson's Lobster Apparel Has Questionable Undertones
March 21, 2019 at 12:34 pm

Jordan Peterson, the controversial University of Toronto professor and author, has become a public figure beyond his academic background thanks to his YouTube following. His videos touch on topics like political correctness in academia, mandated monogamy, and how never eating vegetables is somehow good for you. He’s been a pariah of sorts in the academic…

USPS Honors Moon Landing’s 50th Anniversary With a Pair of Stamps
March 22, 2019 at 1:28 pm

No year is ever perfect, but 1969 deserves commendation as a relatively groovy year, particularly thanks to the Woodstock music festival and the recording and release of “Abbey Road” by The Beatles. No matter the majesty of those moments and many others, nothing will top the significance of the Apollo 11 lunar landing that occurred…

Why Charles River Apparel Went on an East Coast Customer Road Trip (in a Mini Cooper!)
March 22, 2019 at 8:00 am

These days, automation is the name of the game in sales and marketing. Overall, that’s been a good thing. But it’s also made everything so dang impersonal. Sometimes, to really connect in the digital age, you’ve got to ditch the screens, hop in a tricked out Mini Cooper and go on an East Coast tour to visit customers. Wait, what?...

Stormtech Launches 1:1 Initiative Philanthropic Program
March 22, 2019 at 11:04 am

Stormtech, Burnaby, B.C., announced the launch of its 1:1 Initiative, a philanthropic program that helps introduce at-risk youth to outdoor adventure. Stormtech wants everyone to experience their love of the outdoors. This is why Stormtech will be donating 1 percent of its total global sales in the form of much needed apparel to partner organizations.…

What's Holding Back Your Promotional Products Sales?
March 21, 2019 at 9:08 am

Technology has made many tasks easier. We continue to focus our search toward other tools and sales programs that execute the jobs we find challenging, uninteresting or unimportant, but too often fail to understand the value of or lack of effectiveness. Let’s be real: Sales is not easy. To be a successful salesperson requires dedication, determination and discipline...

Is Campaign Merchandise More Important Than Policy?
March 21, 2019 at 1:50 pm

Campaign merchandise. It’s something we’ve discussed ad nauseum at this point due to our niche subject matter, but it’s actually important! It provides a visual representation of a political candidate’s personal brand and views, and allows others to showcase their beliefs and infer what others’ beliefs are, too. To put it simply, when you see…

New Disney Parks Merch Collection Proves Rose Gold Is Still In
March 21, 2019 at 1:34 pm

“Nature’s first green is rose gold,” offers Robert Frost as the first line to his “Nothing Gold Can Stay.” Wait, you’re telling us that the actual text doesn’t include the word “rose”? We are going to engage in critical freedom for a second and say that the four-time Pulitzer Prize winner should have made that…

IMAGEN Brands Welcomes Mark King and Sonna Greer to Sales Team
March 21, 2019 at 11:25 am

IMAGEN Brands, Mason, Ohio, parent company of Crown and Vitronic, announced the addition of two new team members: Mark King and Sonna Greer. King joins the team as regional sales manager covering the Midwest, including Michigan and Indiana. Mark has more than 16 years of experience in the promotional…

Blue Generation's Eric Rubin on the Cannabis Industry, a $22 Billion (and Growing) Promotional Market
March 20, 2019 at 11:15 am

The $22 billion cannabis industry is expected to reach more than $46 billion in value by 2027. Eric Rubin, president of Blue Generation, joined the show to talk about the huge promotional products sales opportunities the market presents, especially in branded apparel. Plus, Sean and Brendan are talking Blockbuster Video! Get your JNCO jeans ready, because only '90s kids will remember this episode...

Philadelphians Are Angry at Scotch Brand's Bike Promotion
March 19, 2019 at 11:42 am

A good rule of thumb when designing a creative promotional campaign is "don't get in the way of and anger an entire city's bicycle community, especially when that city is kind of known for getting angry about things." Naked Grouse, a brand of Scotch whiskey, didn't abide by that rule when it chained bicycles that…