PM News

Remember that whole plan the internet had to storm Area 51? The event has been canceled (thankfully), and with it Bud Light's idea to mass produce cans with aliens on them to capitalize on the hype. But this story isn't without good news. Bud Light is sponsoring a music festival in Las Vegas called the Area 51 Celebration, and those alien cans will be in stock at the Luxor Hotel and Casino's VIP section. So will limited edition Bud Light alien merch, like can coolers, shirts, hats and bomber jackets...

We know we can’t survive on chocolate alone, but that certainly hasn’t stopped us from trying—and we’re sure we’re not the only ones. Help your clients reach other cocoa fanatics with this array of promotional chocolate items. And don’t forget to order a few extra samples for yourself (and, ahem, your favorite magazine editors)...

This has been a year of firsts for the Toronto Raptors, who in the spring captured the first Eastern Conference and NBA titles in team history. Now, the Canadian club will look to accomplish another first, becoming the first NBA team to offer branded hijabs in a bid to be more inclusive. The Hijabi Ballers, a Muslim women's team, served as the local inspiration for the Raptors to make history through the items...

Cap America Inc., Fredericktown, Mo., announced new representation in three key market areas. Jim Maddox of The Maddox Co. will cover the states of Alabama, Arkansas, Louisiana and Mississippi. Maddox has more than 25 years of experience in promotional headwear. Many distributors will be glad to see a familiar face as he takes over responsibilities…

Remember that creative kid in Florida who got the attention of the University of Tennessee with his homemade T-shirt? It was the T-shirt that the school made an official design, which promptly crashed its online store's website due to demand. Since the school benefited so much from the kid's fandom and subsequent artwork, the least it could do was give him a little something for his trouble, right? It turns out that "little something" is a full ride...

As we get ready to close out our eighth year of Power Meetings, there are a few more stops left on our travel itinerary for 2019. But our last Power Meeting, a Power House event for the industry's top sellers, took us to Napa, Calif., where top distributors and suppliers joined the Promo Marketing team for a fun and engaging three-day event in beautiful wine country. Here are three things you missed in Napa if you weren't at the event...

BIC Graphic North America, Clearwater, Fla., has launched a variety of promotions to help alleviate budget challenges as a result of tariff increases. BIC Graphic offers more than 1,000 products manufactured, printed or assembled in the U.S. across 12 categories. This list includes best-sellers from brands like BIC, Koozie, Triumph Calendars and more. “Our industry…

There's that old phrase about something being "the new black" to mean it's what's in vogue now. When some MIT scientists talk about a new material they've developed as "the new black," they mean that it's a black that's 10 times blacker than any previously reported black, absorbing 99.99 percent of light. The material is…

Staples Inc. announced that it has named Matt Eckhouse head of Staples Promotional Products and Print as vice president and general manager. Eckhouse takes over for Rich Witaszak, who is no longer with the company. Staples also announced 175 more layoffs from its Framingham headquarters...

Through craftsmanship and creative campaigns, most companies let products speak for themselves. But, increasingly, many rely on audible logos to complement the customary visual ones. Just ahead of the open-to-the-public portion of the Frankfurt Motor Show, Volkswagen joined that group of brands, with the automotive bigwig set to make add a "sound logo" as part…