PM News

Getting kids to eat their vegetables is an age-old challenge for adults. Heck, sometimes convincing ourselves to eat our greens can take work. That’s a problem one food producer is trying to tackle through branding and design. By tricking the customer’s brain into thinking a package of spinach is fast food, it might just be enough to accept or, dare we say, crave vegetables...

Every business has the same goal: To be financially successful and provide a service to their…

After 25 years at its facility in Oakland, Calif., ALPI International is moving its headquarters to nearby Richmond, Calif. Starting Jan. 25 all operations will be conducted out of the new Richmond address: 3435 Regatta Blvd., Richmond, Calif. 94804. “We are very excited to start 2021 on a high note in a new facility, while still…

Elon Musk's Boring Company flamethrowers, launched in 2018, were a masterwork of promotional marketing. And yet, to the surprise of absolutely no one, the flamethrowers have been a disaster for everyone but Musk. More than 1,000 people have had their flamethrowers confiscated, with many facing legal repercussions...

The city of Columbia, Mo., has passed legislation that only trash bags with official city branding on them will be accepted by sanitation workers in an effort to minimize excess waste and improve safety conditions for workers. Columbia had previously issued bags with the city’s logo on them. But, starting Feb. 1, the logoed bags will be the only ones sanitation workers accept...

Brand Addition announced the appointment of Karl Whiteside to the role of group managing director. Whiteside will assume leadership of the global organization, which has offices in the United Kingdom, Ireland, Germany, Hong Kong, China and the U.S. Chris Lee will continue in his role as CEO of The Pebble Group, the UK-based parent company…

S&S Activewear, Bolingbrook, Ill., announced today that it has been acquired by private investment firm Clayton, Dubilier & Rice. Following the closure of the transaction, expected to take place during the first quarter of 2021, S&S president Jim Shannon will take on the role of CEO, with CD&R operating partner John Compton taking over as chairman of the board...

Youssef Fadel, business development for NEPM-New England Promotional Marketing, Wilbraham, Mass., attended Promo Marketing's Back to Business Virtual Power Meeting - Fall Edition in November. He walked away with a $1,000 prize for being the most engaged at the event, but he also completed a few successful orders, adding an easy $2,000 to one...

Shortly after launching the fund in December, Barstool sold 10,000 shirts in a single day, which translates to $280,000 if each was priced at $28. Since then, the fund has raised $27.5 million overall through donations and merchandise sales, supporting 155 small businesses...

Showing up means pushing forward, arriving early and leaving late, pushing away the lure of laziness to pursue growth, and being willing to keep a stiff upper lip in the face of failure. Life will hurl all manner of curveballs at you—that’s just the way it is. The real test is how you react when those disappointments happen: You can either give up or show up...