PM News

Why Promo Companies Should Pay Attention to Nike’s Latest Smart Apparel Trick
May 18, 2018 at 1:35 pm

We'll never forget how Michael Jordan earned his final title, as he drained a jumper with 5.2 seconds left on June 14, 1998, to give his Chicago Bulls squad its second three-peat at the expense of the Utah Jazz. Nike wants its fans and aficionados to remember that moment, too, and is calling on smart…

Logo Design Might Soon Have to Account for the Third Dimension
May 18, 2018 at 2:56 pm

Imagine shopping online through a headset, or interacting with a label in a store with an AR-compatible smartphone application. Are you going to spend more time looking at flat, static text, or a font that changes and moves when you do? Even further, which brand will be more interesting, and thus more likely for you to purchase...

Stimulate Your Senses: Creating Multi-Sensory Brand Experiences
May 11, 2018 at 1:27 pm

In today’s world, marketers only have a few seconds to grab their audience’s attention before another message diverts their focus. Typically, advertising messages are only engaging one or two of our senses, which can cause brands to blend together in the eye of the consumer. Promotional products are the only form of advertising that can engage all five senses at once, so why are 83 percent of current advertising efforts appealing to our eyes only?

Hong Kong Gifts Fair: The Magnet Group's Dan Jellinek Talks Pricing, Weird Lack of Tech Products and 13-Hour Flights With No Power
May 17, 2018 at 11:20 am

In episode 3 of the Promo Marketing Podcast, Dan Jellinek of The Magnet Group gave us the inside scoop on pricing, products, color trends and much more from his trip to the Hong Kong Gifts & Premium Fair. Plus: a shipping change the promo industry should steal from Amazon, the perils of 13-hour flights with no way to charge your electronics, and terrible meeting advice from Elon Musk...

Private Equity Firm TPG Growth to Acquire HALO Branded Solutions
May 17, 2018 at 11:57 am

TPG Growth, the middle market and growth equity platform of San Francisco-based investment firm TPG, has acquired HALO Branded Solutions, Sterling, Ill., from Audax Private Equity. "At HALO, we strive to provide our clients with innovative, customized solutions that showcase their brand and values," Marc Simon, CEO of HALO, said in a press release. "TPG…

Chances Are Your Password Habits Could Be Dangerous for Your Promo Business
May 17, 2018 at 2:56 pm

Do you use the same password at work that you use at home? If your answer was “No, of course not, why would I ever do that?” then good, you’ve made a proper and responsible decision. If your answer was “Yes, what’s wrong with that?” well, at least you can count yourself among the 59 percent of small business owners who do the same...

'Deadpool 2' Marketing Team Wants Him to Be the Star of Every Movie (Seriously)
May 16, 2018 at 1:18 pm

Deadpool, the Marvel super "hero" character whose ultra-violent and profanity-laden exploits have made their way to the big screen, is known for being different than the rest of Marvel's lineup. In addition to the violence and profanity, he's constantly breaking the fourth wall, and is fully aware that he's a character in a comic book…

How an Arkansas University Boosted Enrollment 29% Through Promo Items Gift Box
May 16, 2018 at 12:35 pm

Dating back to 1834, when members of the Cumberland Presbyterian Church founded it as Cane Hill School, the University of the Ozarks enjoys renown as the oldest higher education site in Arkansas. The Clarksville campus routinely receives regard as a U.S. News & World Report top tier destination, meaning that marketing its amenities finds employees…