PM News

I Hit $500K in Sales and Have Reached My Ceiling! Now What?
July 30, 2021 at 9:35 am

Throughout the years, I have seen talented salespeople enter this industry with an eye on becoming a million-dollar producer. They work hard early on, have some customer wins, and see their sales increase. By years two and three, they become much smarter regarding the nuances of this industry. They see sales continue to progressively grow,…

Are You Kitting? Let’s Get Gifting!
July 26, 2021 at 1:33 pm

Are you looking to deliver a branded experience that will not only excite your clients and employees and show your appreciation, but also bring comfort and joy after a long year? Maple Ridge Farms has hundreds of delicious gifts that will work for any food gifting program. For those customers that would like to go…

How Brands like Pizza Hut Harness The Idea of 'Newstalgia' For Timeless Promos
July 29, 2021 at 2:03 pm

It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…

Two Steps To Content Your Ideal Clients Want To Read
July 29, 2021 at 2:27 pm

Content has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…

KTI Networks/KTI Promo Hires Steffany Rivera as Marketing Manager
July 29, 2021 at 9:51 am

KTI Networks/KTI Promo, Houston, announced that Steffany Rivera has joined the company as the new marketing manager, effective June 14, 2021. Rivera joins the company from Pengu Swim School, where she was the school director for four years. She will bring her experience in events and marketing to KTI…

Hooters 'Wing Collection' Continues Trend of All-Over Print and Giant Pillows
July 28, 2021 at 1:59 pm

Right now, there’s a wave of fast food and chain restaurants reinforcing their branded merchandise output. Within that, there are a few trends that we’ve seen almost across the board—things like apparel choices, design elements and semi-ironic products. On one hand, it’s great that restaurants are turning toward promotional marketing as a revenue stream and…

Before You Partner With a Print Shop, Read This
July 23, 2021 at 11:28 am

How do you know if a print shop you’re going to partner with is worth trusting? What really matters when you choose a print shop? There’s no secret formula for selecting the best decorating partner, but there are some big red flags to look out for—and some small but important signs of quality...

Speed Dial: The Benefits of Becoming Your Suppliers' Go-To Distributor
July 23, 2021 at 11:40 am

Just as suppliers benefit from knowing more about your business, you can certainly leverage stronger relationships with suppliers to become more of an expert on their companies and operations. Adopting a supplier’s perspective and having a better understanding of their business only makes you a stronger source for your customers...