PM News

Instagram for Promo: 5 Ways to Build and Connect With Audiences
October 16, 2018 at 11:37 am

Building brand awareness can be hard if you aren’t up to date with the latest business tools, including social media. That's why we’re diving into ways to use Instagram—perhaps the most popular social channel—in order to reach your ideal audience. Instagram is not only a great way to connect, but also a helpful tool for promoting your business...

Taco Bell Adds Merch Component to Popular 'Steal a Base, Steal a Taco' Promotion
October 16, 2018 at 1:54 pm

As tonight marks the start of the NBA regular season (let’s go, Sixers!), we here at Promo Marketing have entered our favorite time of the year, as all four major sports are now sating our enthusiasm for pulse-racing performances, upset victories and legacy-defining efforts. We mean no disrespect at all to hoops, hockey and gridiron…

Get A (Phone) Grip
October 16, 2018 at 1:37 pm

Phone grips are for anyone who owns a smartphone, and right now there are more than 264 million smartphone users in the United States alone. A grip enables smartphone users to capture the perfect selfie without fear of dropping their phone, prop up their phone to video chat the family hands-free, and catch a Pokémon…

Flywheel Brands Breaks Ground on New Office Building
October 16, 2018 at 2:29 pm

Flywheel Brands Inc., Chattanooga, Tenn., broke ground recently on a new 6,000 sq. ft. office building to accommodate its growing team. The new headquarters will be located in Hixson, Tenn., just outside of Chattanooga, where Flywheel vice president of client development Bart Simpson said his brand marketing agency will develop a modern structure that satisfies…

Travel Writer Notices Everyone in Cleveland Wears 'Cleveland' T-shirts
October 15, 2018 at 1:35 pm

There's an old adage that you'd probably hear on college campuses: Only freshman wear apparel with the school's name on it. We know that's patently false because, well, we went to college, too. That same idea might apply to popular tourist destinations. The locals surely wouldn't wear shirts…

Why This 'Give a Damn' Tote Bag Had a Waiting List in the Hundreds
October 15, 2018 at 1:53 pm

Fashion labels MZ Wallace and Lingua Franca have teamed up to create a tote bag imploring folks to "give a damn"—a sentiment shared by many women in America right now. The bag, which is in such high demand that the wait list reached the hundreds before it was even released, according to Fast Company, was…

Rise in Mobile Tech
October 15, 2018 at 1:15 pm

Today there are more than 264 million smartphone users in the United States. All of those smartphone users collectively look at their phones 12 billion times a day. Each individual will tap, swipe and click their smartphone an average of 2,617 times a day. Whether communicating with family and friends, responding to an urgent matter…

The Allen Company Announces New General Manager
October 15, 2018 at 2:11 pm

The Allen Company, Blanchester, Ohio, announced the promotion of Judy Richardson to general manager. Richardson has previously served in the position of collegiate and retail brands manager. “Judy has come up through our organization starting out in customer service," said Stan W. A. Dohan, MAS, MASI, president and chief operating…