PM News

Geiger Announces Promotion of Kerry Worden
February 11, 2019 at 2:08 pm

Geiger, Lewiston, Maine, announced the promotion of Kerry Worden to regional sales vice president for the southeast. Worden joined Geiger in 1994, initially working in the Maine headquarters before moving to Florida and becoming the Fort Lauderdale office manager. In 2007, Worden was promoted to regional service manager, and…

BuzzFeed, Sony and How Not to Use Branded Items (Hint: Not Instead of Payment)
February 8, 2019 at 2:00 pm

Imagine if your boss came by your desk one day and said, "Hey, just wanted to let you know that you have had the top sales figures for this company for a whole year! Great work! In lieu of your salary, however, I'm going to give you this T-shirt." You probably wouldn't accept that, right?…

Warby Parker's 'Virtual Try-On' Feature Uses Augmented Reality, Is Extremely Cool
February 6, 2019 at 1:32 pm

The only thing worse than going to the dentist is going to the eye doctor for new glasses. The entire process can take a lot of time out of your day, and if we're being honest, we don’t have that much patience. Warby Parker feels our pain, apparently. The company just released a new version of its app, and it includes a sweet Virtual Try-On feature using augmented reality. The other potential applications are very cool...

BAMKO's Phil Koosed on Creating Taco Bell's 'Instagrammable' Branded Merch, Promo's Unrivaled ROI, Private Equity Pros and Cons
February 5, 2019 at 12:16 pm

Phil Koosed, president of BAMKO, joined the show to take us inside its immensely popular and successful branded merch campaigns for Taco Bell, including how the distributor created "Instagrammable" promotional products designed to reach younger demographics online. We also talked about promo's powerful ROI, corporate social responsibility, private equity. Plus, Sean and Brendan finally discuss Weezer, and ask Phil for help getting Elon Musk on the show...

Delta Air Lines Removes 'Creepy' Diet Coke Branded Napkins
February 7, 2019 at 11:37 am

Have you ever been on an airplane and thought, "Wow, this would really be a great dating opportunity for me. I'm going to get that person's phone number. Better yet, I'll give them mine unsolicited. But wait, I have nothing to write on! Curse this airplane and it's lack of appropriate vessels for my digits!" Probably not. If you have, the napkins Coca-Cola supplied Delta Air Lines would have been right up your alley...

The $30,000 Grammys Gift Bag for 2019 Has Some Weird, Wonderful Stuff
February 7, 2019 at 1:29 pm

We are pretty fond of misnomers around here, with Frederic Chopin’s “Minute Waltz,” which takes no fewer than 90 seconds to play, among our favorites. Since the Grammy Awards “gift bag” has come to include items valued at more than $30,000, we are tempted to add it to our misnomers list, as that thing has come to fit enough stuff to give Santa’s sack a run for its money...

Image Source Welcomes Ray Decker, Builds Sales Footprint in Bay Area
February 7, 2019 at 12:08 pm

Image Source Inc., a branded merchandise agency headquartered in Kirkland, Wash., welcomed sales veteran Ray Decker to their team working from Petaluma, Calif., with plans to grow client relationships in the Bay Area. Decker comes to Image Source with nearly 27 years of experience in the branded merchandise industry.…

Tesla Launched, Then Quickly Took Down, Branded Merch Store on Amazon
February 6, 2019 at 2:43 pm

So here's a weird thing: Tesla started an Amazon store where it listed a whole bunch of branded merchandise like drinkware, writing instruments, model cars and more. That's not the weird part. The weird part is that, as soon as it started picking up some hype from sites like TechCrunch and Mashable, the store disappeared...

Bleacher Report Is a Branded Apparel Company Now, Apparently
February 6, 2019 at 12:09 pm

Since its 2007 inception, Bleacher Report has come to epitomize coverage of the sports and sports culture worlds. But noting which players find themselves on the trading block and who is the biggest prize in the free agent market, among other observations, is not all that the Turner Broadcasting System-owned website should receive praise for…