PM News
October 10, 2018 at 3:15 pm
With the holiday season heading our way, it's time to shift focus to holiday and seasonal promotions. After all, nobody wants to be a Grinch. To keep on top of the holiday schedule and to help your clients stay on the Nice List, we spoke to two experts about everything you need to know for 2018 holiday promotions...
October 10, 2018 at 2:34 pm
At the end of September, Jerome Hoxton, president of Tru Art Advertising Calendars, Iowa City, Iowa, retired after seven years with the company. Hoxton had a total of 46 years in the industry. Over the years, he served in various roles on both the supplier and distributor sides, working in sales, marketing and product development. He…
October 9, 2018 at 1:17 pm
Select bars in the New York tri-state area are now serving IHOPS Pumpkin Pancake Stout, marking yet another news cycle entry for IHOP in what has become an interesting period of branding bravado for the restaurant chain...
October 9, 2018 at 11:06 am
Bud Light has pretty much been the Forrest Gump of sports marketing these days. It’s everywhere. Think of a sports moment within the last two years, and try to argue that Bud Light didn’t capitalize on it. Super Bowl? They wrote “Dilly Dilly” in the sky and gave the team a statue. The Browns winning…
October 9, 2018 at 8:37 am
While many of us may be clinking glasses for all things that come with the beginning of October—pumpkins, scarecrows, haunted houses and scary movies—we couldn’t help but get sidetracked when Johnnie Walker announced its new Game of Thrones whisky, called "White Walker." In collaboration with HBO, Johnnie Walker created the limited edition bottle to celebrate…
October 9, 2018 at 11:15 am
Delta Apparel, Duluth, Ga., announced that DTG2Go LLC, its wholly-owned subsidiary based in Greenville, N.C., has acquired substantially all of the assets of Silk Screen Ink Ltd., doing business as SSI Digital Print Services, a provider of digital print services, for $12 million. The acquisition is expected to increase the Delta's fiscal 2019 revenue by…
October 8, 2018 at 1:31 pm
iPROMOTEu, Wayland, Mass., announced on Friday that it has obtained new financing, providing the company with growth capital to boost investments and initiatives to support its affiliate network. In a press release, the company said it would use the capital primarily to enhance systems and technology, strengthen recruiting strategies, support internal operations and, should the…
October 8, 2018 at 2:14 pm
With Election Day occurring four weeks from tomorrow, it is no secret that candidates are seeking competitive edges in their respective races, with many pundits feeling the results could prove quite influential in determining the country’s course. As the highest-ranking Republican woman in Congress, Cathy McMorris Rodgers, who has earned that distinction by chairing the…
October 8, 2018 at 1:49 pm
A successful email program begins and ends with subscriber engagement.
October 8, 2018 at 11:48 am
Facilisgroup, St. Louis, added New York City-based Captiv8 Promotions Inc. to its fast-growing community of promotional products distributor partners. Founded in 1993, Captiv8 focuses on logoed merchandise, promotional products and event creation. “We are looking forward to growing our already established and successful business through Facilisgroup’s software and best practices," said Larry Shapiro, owner of…
