PM News

Fanatics Signs Deal to Create Merch, Run Online Stores for Major Esports League
December 4, 2018 at 12:52 pm

Set to launch its second season on Valentine’s Day, Overwatch League, the competitive esports organization centered on Blizzard Entertainment's mega-popular video game, will further its reach not only through an increased set of teams but also via a merchandise partnership with Fanatics Inc. Fanatics will produce branded gear and run online stores for the league...

Old Navy Reminds Us of Perils of Using Maps in T-shirt Decoration
December 3, 2018 at 1:42 pm

Promo Marketing is proud to call Philadelphia home, meaning we have long-established knowledge of living in a city with many identifiable neighborhoods. We have yet to see a garment that botches our beloved areas via map depictions, or we might become apoplectic, such is our love for said sections. We cannot say the same for…

After Slow Start, the Gritty Promos Are Finally Coming
December 3, 2018 at 11:18 am

We did a little version of the Gritty happy dance when we heard that the Flyers mascot was finally getting much-deserved commemorative items in the form of three bobbleheads. The National Bobblehead Hall of Fame and Museum has revealed three different Gritty bobbleheads, though the team itself has yet to unveil any additional promos...

Hanesbrands Launches 2018 National Sock Drive
December 3, 2018 at 7:30 am

Hanesbrands Inc. announced it is donating 225,000 pairs of socks to organizations fighting homelessness across the U.S. in its ninth year of sponsoring the Hanes National Sock Drive. Hanes is continuing to partner with national agencies...

A University’s Plan to Fight Active Shooters: Branded Hockey Pucks
November 30, 2018 at 12:12 pm

No matter the struggles of our beloved Philadelphia Flyers, the Promo Marketing crew will always melt over all things hockey. That compulsion combined with our enthusiasm for promotional products in an interesting way yesterday, as we learned that Oakland University, as what officials have dubbed a “last resort” against a possible active shooter situation, is…

A Surprising Cold Email Best Practice
November 30, 2018 at 7:58 am

Everyone knows earning response means adding value to email messages when prospecting. But, today, I’ll challenge this cold email best practice. Offering value—without having earned the chance to provide it—is failing most sellers. Beware...

Taco Bell's Holiday Branded Merch Collection Shows How You Target the Instagram Crowd
November 29, 2018 at 10:30 am

Years ago, when Taco Bell unveiled the Doritos Locos Taco, we truly didn't think the fast food chain could ever top it. Then, the company started selling branded merchandise, and we just about lost our heads. It turns out the taco king knows a thing or two about promotional merchandise, and its latest holiday collection proves just that...