PM News

Set to launch its second season on Valentine’s Day, Overwatch League, the competitive esports organization centered on Blizzard Entertainment's mega-popular video game, will further its reach not only through an increased set of teams but also via a merchandise partnership with Fanatics Inc. Fanatics will produce branded gear and run online stores for the league...

I’ve taught in colleges since 2005, and have shared my observations. Recently, I realized that most of my students aren’t Millennials.

At the G-20 summit in Argentina, President Trump and Chinese President Xi Jinping reached an agreement that will put a temporary hold on U.S. plans to increase tariffs on Chinese goods from 10 percent to 25 percent. The two countries will have 90 days from Jan. 1, 2019, to negotiate a long-term agreement...

Promo Marketing is proud to call Philadelphia home, meaning we have long-established knowledge of living in a city with many identifiable neighborhoods. We have yet to see a garment that botches our beloved areas via map depictions, or we might become apoplectic, such is our love for said sections. We cannot say the same for…

We did a little version of the Gritty happy dance when we heard that the Flyers mascot was finally getting much-deserved commemorative items in the form of three bobbleheads. The National Bobblehead Hall of Fame and Museum has revealed three different Gritty bobbleheads, though the team itself has yet to unveil any additional promos...

Hanesbrands Inc. announced it is donating 225,000 pairs of socks to organizations fighting homelessness across the U.S. in its ninth year of sponsoring the Hanes National Sock Drive. Hanes is continuing to partner with national agencies...

No matter the struggles of our beloved Philadelphia Flyers, the Promo Marketing crew will always melt over all things hockey. That compulsion combined with our enthusiasm for promotional products in an interesting way yesterday, as we learned that Oakland University, as what officials have dubbed a “last resort” against a possible active shooter situation, is…

Everyone knows earning response means adding value to email messages when prospecting. But, today, I’ll challenge this cold email best practice. Offering value—without having earned the chance to provide it—is failing most sellers. Beware...

Larkshead produces circular logo patches that attach via Velcro to an attachment point on its otherwise blank shirts and hats. A brand can sell or distribute the patches to promote itself, and end-users can swap them out for a different logo patch...

Years ago, when Taco Bell unveiled the Doritos Locos Taco, we truly didn't think the fast food chain could ever top it. Then, the company started selling branded merchandise, and we just about lost our heads. It turns out the taco king knows a thing or two about promotional merchandise, and its latest holiday collection proves just that...