PM News

5 Sales Best Practices That Will Make Your Competitors Nervous
November 14, 2014

There’s as much differentiation in how you sell as there is in what you sell. The most successful salespeople don’t stand out from the competition by touting features and functions of their latest product. Rather, they are diligent about selling fundamentals and following key sales best practices.

A salesperson who focuses on value and solving problems with business impact will make a lesser competitor nervous every time. Use these best practices to differentiate yourself with your prospects and stand out from the competition:

Toddy Gear Expands Executive Team with New Vice President
November 13, 2014

Toddy Gear, Chicago, recently announced the addition of Jason Emery to its executive team. Emery brings 17 years of experience in sales, marketing, product development and overseas manufacturing to the company.

McDonald's Recalls 2.3 Million Promotional Toys
November 13, 2014

The Consumer Product Safety Commission announced the recall of about 2.3 million promotional toys distributed by McDonald's in its Happy Meals and Mighty Kids Meals, citing a possible choking hazard.

Asian Sourcing Link Expands to North America
November 13, 2014

Asian Sourcing Link Ltd., a Hong Kong-based provider of integrated supply chain solutions with promotional products, has unveiled the expansion of its global coverage by opening a new operation in North America.

AIA Holds 2014 Awards Ceremony
November 13, 2014

AIA Corporation, Neenah, Wis., recently hosted its 2014 Awards Banquet, held off-site for the first time. Hosted by David Woods, AIA's CEO, and co-hosted by Tom Lehr, chief financial officer, and Jim Roccia, vice president of sales, the event recognized employees in categories including Supervisor of the Year, Creative Genius, Rookie of the Year, Employee Outstanding Performance and more.

Industry suppliers American Greenwood, Admints & Zagabor and St. Regis Crystal provided products for the event. Click through for a complete list of winners and photos from the banquet.

How to Make Free Shipping Profitable
November 13, 2014

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you're not careful.

So, how do you make free shipping profitable?

In this article, I'll review four simple tests that any e-commerce store owner can run to maximize profits on a free shipping offer. If you do this right, you can see 15 percent to 30 percent improvement in net profit (not just conversion).

We'll use real data from an e-commerce site that ran these experiments.

NHL Says Uniform Advertising Is Coming
November 12, 2014

The NHL may be the next sports league to adopt uniform sponsorship. NHL chief operating officer John Collins says that uniform advertising is on the way.