There’s as much differentiation in how you sell as there is in what you sell. The most successful salespeople don’t stand out from the competition by touting features and functions of their latest product. Rather, they are diligent about selling fundamentals and following key sales best practices.
A salesperson who focuses on value and solving problems with business impact will make a lesser competitor nervous every time. Use these best practices to differentiate yourself with your prospects and stand out from the competition: