PM News

Geiger Receives PPAI Technology Award for Website
January 27, 2015

Geiger was recognized with a PPAI Technology Award for its e-commerce website. The award, presented at the PPAI Expo in Las Vegas, honors advancements and achievements for websites, e-commerce solutions, special interest sites, blogs and social-media campaigns, video content and mobile applications. Award recipients were selected by a panel of industry professionals and independent outside marketing and advertising professionals.

InnerWorkings and Edrington Sign Multi-year Agreement
January 27, 2015

InnerWorkings Inc. was named U.S. marketing partner of Edrington, the international maker of Scotch whiskies and other spirits. Under the long-term multi-year agreement, InnerWorkings will produce Edrington's print, point-of-sale and other branded materials throughout the U.S.

USPS to Raise Shipping Rates 3.4 Percent, Rules Out Dimensional Pricing
January 27, 2015

The U.S. Postal Service has proposed a 3.4 percent average price increase for its competitive shipping products from April 26, 2015. The submission to regulators said prices would increase 8 percent for the bulk ground shipping product Parcel Select, while the service formerly known as Standard Mail commercial parcels, now Parcel Select Lightweight, will see rates increase by 9.8 percent.

But in a bid to take market share from private sector rivals FedEx and UPS, the Postal Service said it would be keeping its domestic Priority Mail and Priority Mail Express shipping rates the same—both for retail and business customers.

Speaker Company Sonos Has An Incredibly Clever New Logo
January 27, 2015

Look at this new Sonos logo. It radiates with energy. But do you notice anything else? No? Try scrolling up and down on the page. There you go. Ingenious, right? It looks like soundwaves emit straight from its core. It's sound branding that lays down a visual beat, an effect so cool that the logo got tweeted by the Verge and went viral. And branding never goes viral—well, at least not in a good way.

Who would have thunk, it wasn't a planned optical illusion, but what the design team calls a "happy accident."


4 Tips for When the Prospect Says No
January 27, 2015

A no from a sales prospect is not a cause for gloom. Use these four tips as circumstances require, and you'll see that it is possible to bounce back from rejection and make a sale.

1. Don't get discouraged.

A no from a buyer doesn't always mean you lost the sale. In many situations, it may simply mean that the buyer hasn't been listening, that you haven't hit their hot button or that your timing was wrong. None of these mean you can't close the sale later.

Debco Helping to Raise Money for Gavin's Fund
January 26, 2015

Ontario-based Debco is helping to raise money for Gavin's Fund. Gavin, a two-year-old Windsor, Nova Scotia resident, was diagnosed with Neuroblastoma in October 2014 and has had two rounds of chemotherapy and several blood transfusions since then.

How to Get a Fresh Start on Lead Generation
January 26, 2015

Many business owners and sales managers start a new year with big goals and high hopes. Maybe you'd like to boost sales 10 percent or break into a new market. Or maybe you'd like to launch a new product line. But if you want your visions of sales success to become reality, you need to have careful planning, a clear-eyed perspective on the current state of your business and a willingness to change.

If you're trying to get bigger sales and better lead generation results, below are a few key ideas and insights to consider.