PM News

Promoting Higher Education
March 1, 2016 at 4:21 pm

College was an exciting time in my life. For me, a kid from suburban Central Pennsylvania, it was a time when I moved to an exciting city, made new friends from all over the country (and the world)…

6 Things Clients Are Buying
March 2, 2016 at 6:08 pm

Clients and prospects still are buying. Your customers still need you and still want to buy from you. What your customers want to buy is a more efficient, more profitable, more exciting company. They want to buy a better brand. They want to buy the ability to be the first choice among shoppers looking for the services…

Who Are You Wearing?
March 2, 2016 at 3:04 pm

Never ask a woman her age, her weight or, apparently, which designer she’s wearing on the red carpet. Well, OK, you can ask about the last one—but you better have a darn good follow-up question. At least according to the #AskHerMore movement. But maybe there’s a simple way around this issue: Branding. Logo placement. Imprinting...

Company Under Fire For 'Slave-like' North Korean Factory
March 2, 2016 at 7:11 pm

Rip Curl, an Australian surfwear company, is under scrutiny for selling millions of dollars worth of clothing using “slave labor,” The Sydney Morning Herald reported. Workers at the North Korean Taedonggang Clothing Factory were hired to make clothing for Rip Curl’s 2015 winter collection. It was then branded with a “made in China” logo and shipped…

Don’t Sweat It: Selling Athletic and Performance Apparel
March 2, 2016 at 7:10 pm

Maybe just 10 years ago you wouldn’t be caught dead wearing your sweaty yoga pants from spin class to Sunday brunch, but that definitely is not the case anymore. People want comfort—and saving time not having to make a wardrobe change doesn’t hurt either. We spoke with two industry experts to learn how to make the most out of athletic and performance apparel promotions...

Outfit of the Week: Men’s Layers
March 2, 2016 at 6:47 pm

Here on the East Coast, it’s been a different season each day. Yesterday, we didn’t need a jacket. Today, we need to be bundled up. And, Thursday into Friday they’re calling for a little snow. Mother Nature is a fickle woman—and it definitely can make it difficult to figure out what to wear. Admittedly, we’ve…

The Wrap: Virtual Reality T-shirts, March Madness Uniforms and More
March 2, 2016 at 5:36 pm

T-shirts get a virtual (reality) upgrade, Adidas unveils March Madness postseason uniforms, the Minneapolis SWAT changes the color of its uniforms, parents sue school over dress code that prevents girls from wearing pants, Russell Wilson launches new clothing line, and a Malaysia deems a T-shirt a national security threat: Here's what's happening this week in the apparel world…

11 Keys to Great Success in Life and Business: Key 11: Know Your 'Big Why'
March 7, 2016 at 6:57 pm

Most industry folks want to focus on the “how.” How do I sell more? How can I make more money? How? I believe with all my heart that “how” doesn’t matter until you know “why.” The truth is that most folks reading this already know “how” to double their sales and incomes. The reason they…

Shooting at the Wrong Basket
March 8, 2016 at 3:42 pm

When I was 12 or 13, I was on the basketball team. My school was small, so everyone made the team. Somehow I was still third string. When…

The Wrap: Garment Factory Mass Fainting, Under Armour Olympic Uniforms and More
March 9, 2016 at 6:17 pm

Mass fainting in Cambodian garment factory, Under Armour debuts Olympic gymnastic uniforms, brothers scam beachgoers with fake jerseys, S&S Activewear debuts redesigned website, St. Patrick's Day-themed MLB merchandise now available, and Amazon starts new fashion-based show: Here's what's happening this week in the apparel world…