PM News

Lady Gaga Is Using a Pink Branded Jockstrap to Merchandise-Bundle Her Way to a No. 1 Album
May 15, 2020 at 11:51 am

As she gets ready to release her new album “Chromatica” on May 29, Lady Gaga is going the route of many artists before her by introducing a merch tie-in to increase her chances of debuting at No. 1. Where she’s diverged from the pack is the product itself. In true Gaga fashion, she’s pairing her new album with pink underwear. A jockstrap and a thong, to be specific...

A Eulogy for the Now-Dead 7-Eleven Branded Nike Shoe
May 15, 2020 at 1:39 pm

Ahead of the 2020 Olympic Games, Nike had been looking to release a combo sneaker with 7-Eleven for the former’s Japanese followers, but the pandemic’s postponement of the games caused the partners to scrap the idea and decide against the possibility of giving the shoe a backup release in the U.S...

Hexa Custom Launches Its First Ever 100 Percent Customizable Premium Rain Jacket
May 15, 2020 at 11:00 am

Hexa Custom, Boulder, Colo., set forth into spring with the launch of its first fully-customizable premium rain jacket, delivering weather protection that’s comfortable and 100 percent on-brand. Hexa Custom debuted in late 2019, offering 100 percent customizable, premium down jackets built from the ground up with no minimums and a three-week delivery window. The fully…

Microsoft Is Sending Out a Pretty Sweet Promo Box for Virtual Conference Attendees
May 14, 2020 at 1:24 pm

While the organizers of many events are pushing for later dates due to the COVID-19 pandemic, other officials have elected to transform events into digital experiences. Microsoft is going the virtual route for its Build conference, and sent early registrants for the May 19-20 discussion a sweet promo box teeming with promotional products...

Do You Want This $1,300 'Joker' Statue With Tailored Suit?
May 14, 2020 at 12:13 pm

Despite the fact that it’s six months old at this point, people are still talking about “Joker.” I mean it makes some sense. It did make a boatload of money and win some Oscars, and it was polarizing to say the very least. But aren't just talking about it—they’re still buying merchandise for it. And…

The Awesome Story Behind Pepsi's New Hand-Drawn Logo Branded Merch
May 13, 2020 at 2:25 pm

Many of us know actor John Krasinski for his role as Jim Halpert in “The Office." If you’ve been keeping up his new YouTube series, “Some Good News (SGN)," you might have noticed that the Pepsi logo featured in one of his recent videos might look very familiar to the one on Pepsi's official new branded merch...

Studios Keep Cranking Out Movie Merch Even as Film Release Dates Get Delayed
May 13, 2020 at 2:12 pm

While stay-at-home orders have allowed for home-based film viewings, nothing beats heading to a theater to catch a new flick. Despite not being able to do so, we and our fellow cinephiles can still purchase movie merch tied to some of the biggest releases of 2020—even as those films see their release dates moved to later this year and beyond...

Cutting Edge: The Difference Between a Successful Tech Promotion and a Dud
May 13, 2020 at 2:37 pm

When you’re working with tech items in promo, you can’t just chase every shiny thing that makes a momentary splash on the internet. A lot of tech items are expensive, so you’d be putting your customers in a bad spot if they bought a product no one wants by the time people receive it...