PM News

The Law of Attraction: Gratitude Is the Attitude That Impacts our Altitude
May 2, 2016 at 4:26 pm

In my last article, I discussed the fact that our thoughts are vibrating waves that don’t stop at the edges of our skulls. Our thought waves are vibrations that become part of the universe. I’m told that we humans have up to 60,000 thoughts a day. Our thoughts shape our lives. Henry Ford said, “Whether…

The Most Important Thing You Need to Know about Millennials
May 3, 2016 at 3:55 pm

So many blogs, books, presentations and articles provide broad insights on millennials. I’m going to share what I believe is the single most important insight you need to know about millennials. The millennial generation might better be referenced as the "Google Generation." Never in the history of the world have we had access to answers…

Old Navy Stands By Interracial Couple Ad After Racist Backlash
May 4, 2016 at 5:41 pm

We’ve seen many instances where social media backlash leads to pulled products and corporate apologies. But Old Navy isn’t caving to criticism this time. On Friday, Old Navy tweeted about a 30-percent-off sale, along with a picture of an interracial family—a Caucasian man, an African American woman and a child. Cue uproar...

Leicester City Can’t Make Enough Shirts, Jerseys for Its Growing Fan Base
May 4, 2016 at 5:29 pm

There’s a difference between preparing for the unexpected and, well, preparing for a Cinderella story. That’s where Leicester City, the English soccer team that claimed this year’s English Premier League title, finds itself right now. While fans continue to celebrate the team’s first championship in its 132-year history, many will have to do so without Leicester City shirts and jerseys...

Beyoncé Understands Promotional Products Better than Anyone
May 4, 2016 at 3:22 pm

If you've been anywhere in my vicinity this past week, you've probably heard my "Beyoncé is a genius speech." (Sorry, roommates, parents, friends, family, strangers on my bus, etc.) First, she debuted her amazing athleisure line, then she surprised fans with the work of art that is "Lemonade," and, finally, she showed her skills at…

8 Moisture-wicking Products to Help You Break a Sales Sweat
May 4, 2016 at 6:25 pm

Whether you’re sweating a deadline at work or sweating it out at the gym, let’s face it: Sweat is a daily aspect of life. (So is stress. Hmm, maybe those two are connected somehow.) But your end-users have enough to worry about without having to…

3 Promotional Products We Need This Week: Episode 2
May 5, 2016 at 4:18 pm

What do toilet mugs, six packs and flowers all have in common? They’re all promotional products that we (probably) need this week. Here’s why: For any questions about Promo Marketing’s video services, contact Brittany at bhahn@napco.com. Don't be shy!

Trade Shows + Social Media = Marketing Bliss
May 9, 2016 at 3:46 pm

The trade show—one of the main staples of offline marketing. Social media—one of the backbones of online marketing. As marketing continues to evolve and shift, it’s increasingly more important to have a blend of both online and offline channels. And, thankfully, mobile technology has made it easy to do both at once. I’m talking about…

Knowing Your Financial Statements
May 6, 2016 at 6:30 pm

Question: What financial statements do I need to have for my accountant? Answer: The two standard financial statements you need to produce are your balance sheet and your profit and loss statement (also known as an income statement). A balance sheet is a financial snapshot on a given day. It is dated "as of" a…