PM News

Forever 21's New 'Choker' Causes Major Backlash
December 7, 2016 at 10:23 am

Maybe Forever 21 is just ahead of its time, or maybe it's pulling our legs. Either way, its latest look is definitely avant-garde. Because the '90s are back in style, chokers are the latest trending…

Another Year In the Books
December 8, 2016 at 11:13 am

In just more than three short weeks, we’ll be saying “so long” to 2016 and welcoming in a brand new start. As the craziness of December slows down from a boil to a simmer, and when you finally get to catch your breath, you realize the reset button gets hit, and soon you’ll be starting…

Come Together
December 12, 2016 at 2:27 pm

I have written about changing business landscapes in this publication for more than a decade now. During this time, we have experienced a shift in technology that created an “adapt or perish” atmosphere. We also experienced a recession so deep, many didn’t expect our industry could bounce back. But, we did. Today, we face uncertainties…

Home Automation Is Fun and Simple
December 13, 2016 at 2:51 pm

If you haven’t started with home automation yet, now is the time. Even if you have, now is the time to add one more thing: Amazon Echo Dot, better known as Alexa. On its own, Amazon Echo Dot ($50) is a great deal. It plays music (although only loud enough for one room), creates shopping…

Students Protest School's Ban on Confederate Flag Clothing
December 14, 2016 at 11:32 am

A high school in Pennsylvania recently banned all apparel featuring the Confederate flag, and some students have taken to protest, according to Yahoo. The ban came to be after a student complained that a fellow student wore a hoodie with the image. At first, the student was reprimanded for…

The Wrap: Cleveland Indians Phase Out Offensive Chief Wahoo Mascot
December 14, 2016 at 11:22 am

  Here's what's happening in the apparel world this week ... According to Yahoo, the Cleveland Indians are migrating away from their insensitive Chief Wahoo mascot for next year's uniforms. Many of the Chief Wahoo imaging will be replaced by the block "C" perhaps in an effort to…

This is My New, Favorite Tote Bag
December 14, 2016 at 11:02 am

Working in the promo industry, I tend to be hyperaware of the promotional products I encounter in my everyday life. So, when I took a spontaneous trip to New York City for a weekend, I got too excited about a tote bag I saw at a farmers' market. But, what kind of Promo Marketing writer would…

Pinterest Predicts These 9 Style Trends Will Be Huge for 2017
December 14, 2016 at 10:24 am

When Pantone announces its 2017 Color of the Year, you know it's time for the fashion world to look ahead to 2017. For Pinterest, that means poring over in-house data to determine what's going to be big in 2017. The social media site released its 100 trend predictions, and we sifted through the data to bring…

Trust Your Instincts
December 16, 2016 at 3:04 pm

Question: I called Intuit/QuickBooks support and was told something that I know is not the way we do business. How can that happen? Answer: We have a complex and unique business. We do not fit typical business models, and it is confusing to many bookkeepers, CPA's and, yes, even QuickBooks support on occasion. Recently, a…

7 Steps to Make 2017 Your Best Year Ever
December 19, 2016 at 1:31 pm

Are you ready? Ready to make 2017 your best year ever? Here are seven steps to make it happen. 1. Identify a Big Goal for Your Business. I recommend setting a big sales goal for three to five years out. Identify a specific sales goal and a specific deadline. Then, write it down and read…