PM News

The 2016 #Online18
April 5, 2016 at 2:45 pm

Congratulations to the 2016 #Online18! Each year I do this list, I find it more and more difficult to identify the top influencers. Each year, Klout and other online scoring tools factor less and less in the final ranking. Still useful, these online tools can’t measure the impact a person has and often mistakes activity…

Keeping Art Files to Find Them Later
April 8, 2016 at 6:03 pm

Question: Is there an easy way to keep art files so I can find them later? Answer: While this technically is not an accounting question, cataloging your art files is important for keeping your order management organized. During my distributor days, I kept a folder in my documents called "Art." I would keep all my…

5 Tips for Better Product Videos, Ranked from Least to Most Expensive
April 11, 2016 at 2:58 pm

It’s no secret that video marketing totally has exploded. It’s pretty much become an absolute necessity for all businesses, even if they are traditional brick-and-mortar stores. A few years ago, you could get away with any kind of video quality because you might be only one of three companies on YouTube or Vimeo. Now that…

Opening Day for Promos
April 12, 2016 at 5:48 pm

Yesterday was the Philadelphia Phillies home opener, and, of course, they lost because they know that I have my heart invested in them and they just want to disappoint me. Sorry, did I say that last part out loud? Anyway, because I live in the city, I saw plenty of people who obviously were coming…

The Wrap: Was a 1,500-Year-Old Mummy Wearing Adidas? and More
April 13, 2016 at 5:54 pm

Mummy found wearing footwear similar to Adidas' three-stripe style, H&M hosts World Recycle Week, clothing companies scamming customers via Facebook ads, Arizona Diamondbacks debut eyesore road uniforms, and Under Armour suffers a stock slide: Here's what's happening this week in the apparel world…

5 Curling-inspired Lessons in Apparel
April 13, 2016 at 6:28 pm

This month marks my two-year anniversary of curling. Every Tuesday night, I head to Bucks County Curling Club, put on the proper footwear, grab my broom, stretch, catch up with fellow club members and take the ice. Strangely enough, there’s plenty to be learned from what curlers wear on the ice. Here are a few ideas to keep in mind for your future apparel campaigns, and how to reach out to markets that may seem more specialized than others...

Republican National Convention 'Riot' T-shirts Stir Controversy
April 13, 2016 at 6:12 pm

The 2016 Republican National Convention comes to downtown Cleveland July 18 to 21—and with it, the potential for controversy should GOP front-runner Donald Trump not earn the Republican nomination. While it’s still a few months away, protesters, supporters and soothsayers alike can prepare for the convention with T-shirts that read, “Greetings from Cleveland: It’s Gonna Be A Riot!”...

Would You Buy a Snoop Dogg T-shirt for $1,000?
April 13, 2016 at 6:04 pm

Is $1,000 a little pricey for a T-shirt? How about $924? Vetements, one of the most talked about labels in the fashion industry, is selling an oversized T-shirt featuring a photograph of Snoop Dogg from a Vibe cover shoot by Dan Winters in 1993 for $924, Complex reported. So, why the hefty price point for a shirt that’s not all that original to begin with? Licensing...

The Importance of a Stop-doing List
April 14, 2016 at 7:04 pm

If you are going to thrive in any economy, you must commit yourself to a laser-like focus on doing first-things first and a ferocious understanding of what you are not going to do. For me, having a "stop-doing list" has become more important than my to-do list.  Here’s what works for me: After 23 years of…

The Power of Unisex Uniforms
April 20, 2016 at 2:59 pm

In a previous blog post, I delved into the details and advancements of several "genderless" clothing lines in the retail world. Now, it seems the military also is looking into creating "genderless" uniforms. Recently, the Navy has used uniforms as…