PM News

The Spice Girls Are Back and They've Got Charity T-shirts to Prove It
November 14, 2018 at 1:31 pm

the newly reunited Spice Girls (aka the same group minus Victoria Beckham) has unveiled a charity apparel collection featuring a T-shirt, sweatshirt and hoodie that feature the phrase "#IWannabeASpiceGirl." All the proceeds from the collection will go towards Power Up, a part of Comic Relief's Gender Justice pillar, which centers around equality for women and girls...

Let's Review Michelle Obama's New Book Tour Branded Apparel
November 14, 2018 at 1:09 pm

This week, Michelle Obama released her new memoir "Becoming," which has already generated quite a buzz. In support of the book's release, the former first lady will hit the road for a speaking tour that will feature a line of apparel and other merchandise for sale...

Promotional Advent Calendars Are a Huge Business Opportunity
November 14, 2018 at 12:56 pm

Tons of brands are getting in on the Advent calendar action. It's a chance for companies to showcase some of their favorite products, and it turns out consumers are loving them. Here are a few of my favorites this year...

KFC Escalates Fast-Food Merch Wars With Streetwear Capsule Collection
November 21, 2018 at 1:10 pm

Kentucky Fried Chicken has collaborated with Human Made fashion designer NIGO to create a new fried chicken-inspired streetwear collection for the "fashionable, finger lickin' hypebeasts of the world." The collection features a Colonel shop jacket, '70s style racing jacket, hoodies, T-shirts, hats and more. Your move, Taco Bell...

Marvel Shows Us How to Not Do a Merch Collaboration
November 21, 2018 at 12:36 pm

When we heard the news that Marvel's "Black Panther" franchise would be doing a crossover collection with Tupac, we were pretty excited to see the final product. Now that we've seen the T-shirts, however, we are majorly disappointed.

The Top 10 Most Powerful Logos in Fashion (According to Lyst)
November 21, 2018 at 12:13 pm

We all know how important logos are. Case in point: Formula 1 unveiled a brand new logo last year that majorly upset its fan base, and became a topic of contention for months. So, when we heard Supreme's logo is at the center of attention for positive reasons, we had to spotlight it...

Account Analysis Part 1: Internal
December 4, 2018 at 2:11 pm

It’s that time of year again when business folks start to think about New Year goals, resolutions and planning. This year I’m suggesting you add another topic to the mix—internal and external account analysis. Let’s start with the importance of internal account analysis. If you have been in this business more than a few years,…

Disney's Range of 'Captain Marvel' Apparel Is Mighty Impressive
December 5, 2018 at 1:15 pm

Disney pulled out all the stops with its merchandise lineup, and the extensive collection of T-shirts, jackets, hats and more looks great and showcases a number of promotional apparel trends. Yahoo got the official preview, so we can get a sneak peak at the official goods...