PM News

3 Ways Branded Pens Benefit Brand Storytelling
April 18, 2019 at 2:50 pm

Everyone has a story to tell, including brands. Whether it’s one that conveys encouragement like Nike’s “just do it” slogan, or one that inspires individuality like Apple’s “think different” campaign, stories are the messages that connect us. They make people, products and brands more approachable and relatable. And while brand storytelling may be a relatively…

Multiple Promo Distributors Subpoenaed in Federal Corruption Probe of Auto Workers Union
April 25, 2019 at 1:44 pm

Federal law enforcement agents are investigating whether members of the United Auto Workers union received illegal payments after purchasing promotional products for the union. The Detroit News reported that about 10 promo distributors have received subpoenas so far to produce documents, and the process could lead to more criminal charges. There have already been eight…

Speaking Your Customer's Language: How We Talk to Promo Buyers
April 23, 2019 at 4:19 pm

I'm not suggesting you need to learn a foreign language. What I am referring to is learning your client's vocabulary tendencies and professional lingo to better understand their mindset, along with their industry pitfalls and challenges as promo buyers. Doing so will open the door to more opportunity. Let’s be real: Sales is predominately a…

From T-shirt to Branded Beer: Cubs Manager Joe Maddon’s 'Try Not to Suck' Empire
April 25, 2019 at 12:21 pm

Likeable figures abound in MLB, with Joe Maddon being among the most revered. Since leading the Chicago Cubs to the 2016 World Series title that ended the franchise’s 108-year championship drought, the manager can never do any wrong in the eyes of Illinois residents, but the 65-year-old has far more on his mind than delighting…

IMAGEN Brands Welcomes Lisa Brooks as Vice President of Marketing
April 25, 2019 at 11:13 am

IMAGEN Brands, Mason, Ohio, announced the addition of Lisa Brooks as vice president of marketing. Brooks comes to IMAGEN Brands from outside the promotional products industry, holding leadership roles in consumer packaged and durable goods organizations representing home fragrance, stationary, art and crafts, baby gear, and adult beverage categories.…

Scooters Are Somehow Cool Again, So Maybe Give Branded Scooters a Try
April 24, 2019 at 11:02 am

Scooters—once thought of as the forgotten child in the bicycle and skateboard family that only had a place in the hearts of children and Google employees traveling throughout the office in a display of high tech whimsy—have grown up. Like any evolution or maturation, the scooter is a far cry from the simple, rattly, metal…

Quick Twitter Tips for Promotional Products Businesses
April 24, 2019 at 10:19 am

Twitter is one of the top social media platforms based on active 
users. While not all 326 million of them are going to be relevant 
to your business, the numbers put into context the kind of 
reach and impact Twitter can have for businesses...

Fashion Apparel Masterclass: Best for Business
April 23, 2019 at 10:52 am

What FAM Can Do For Your Business By now you’ve probably heard of our Fashion Apparel Masterclass, or FAM for short. For those who love higher learning, we had you at “masterclass,” but for others, the phrase “online learning” might have the opposite effect. Well, the initial masses have made their way through the program…