PM News

alphabroder Launches Team 365 Collection
January 28, 2015

alphabroder recently announced the release of its Team 365 collection, the new, proprietary team-concept brand committed to providing teams—and those who coach, cheer and support them—with the best gear in the industry.

USPS to Raise Shipping Rates 3.4 Percent, Rules Out Dimensional Pricing
January 27, 2015

The U.S. Postal Service has proposed a 3.4 percent average price increase for its competitive shipping products from April 26, 2015. The submission to regulators said prices would increase 8 percent for the bulk ground shipping product Parcel Select, while the service formerly known as Standard Mail commercial parcels, now Parcel Select Lightweight, will see rates increase by 9.8 percent.

But in a bid to take market share from private sector rivals FedEx and UPS, the Postal Service said it would be keeping its domestic Priority Mail and Priority Mail Express shipping rates the same—both for retail and business customers.

Speaker Company Sonos Has An Incredibly Clever New Logo
January 27, 2015

Look at this new Sonos logo. It radiates with energy. But do you notice anything else? No? Try scrolling up and down on the page. There you go. Ingenious, right? It looks like soundwaves emit straight from its core. It's sound branding that lays down a visual beat, an effect so cool that the logo got tweeted by the Verge and went viral. And branding never goes viral—well, at least not in a good way.

Who would have thunk, it wasn't a planned optical illusion, but what the design team calls a "happy accident."


4 Tips for When the Prospect Says No
January 27, 2015

A no from a sales prospect is not a cause for gloom. Use these four tips as circumstances require, and you'll see that it is possible to bounce back from rejection and make a sale.

1. Don't get discouraged.

A no from a buyer doesn't always mean you lost the sale. In many situations, it may simply mean that the buyer hasn't been listening, that you haven't hit their hot button or that your timing was wrong. None of these mean you can't close the sale later.

Geiger Receives PPAI Technology Award for Website
January 27, 2015

Geiger was recognized with a PPAI Technology Award for its e-commerce website. The award, presented at the PPAI Expo in Las Vegas, honors advancements and achievements for websites, e-commerce solutions, special interest sites, blogs and social-media campaigns, video content and mobile applications. Award recipients were selected by a panel of industry professionals and independent outside marketing and advertising professionals.

InnerWorkings and Edrington Sign Multi-year Agreement
January 27, 2015

InnerWorkings Inc. was named U.S. marketing partner of Edrington, the international maker of Scotch whiskies and other spirits. Under the long-term multi-year agreement, InnerWorkings will produce Edrington's print, point-of-sale and other branded materials throughout the U.S.