PM News

Label Traxx Hires Two New Employees for Overseas Customer Base
September 25, 2014

Label Traxx, Milwaukee, Wis., has appointed two employees to meet needs of its growing customer bases in Latin America and Europe. Debbie Marx will work out of the company's headquarters to meet sales and service capabilities in Latin America.

Penn Emblem Expands Creative Team
September 25, 2014

Philadelphia-based Penn Emblem Co. hired Eric Garced as a new graphic designer. Garced began as an intern and Penn Emblem hired him upon his completion of his bachelor's degree in fine arts and design at West Chester University. Garced also is a freelance tattoo artist, which brings a new perspective to the team.

10 Ways Entrepreneurs Think Differently
September 25, 2014

Entrepreneurs are a unique breed of people. While some people sit and fantasize about the glamor of being their own boss and creating their own business, those in the thick of business ownership understand that even considering all its rewards, entrepreneurship is a difficult and complicated path.

The world's most successful entrepreneurs aren’t the ones who impulsively quit their jobs to chase a get-rich-quick idea. They are the ones with an entrepreneurial mindset—a set of perspectives and values that allow them to achieve greatness.

The Memphis Grizzlies to Give Away Zach Randolph 'Z-bow-ties' to Fans This Season
September 25, 2014

Professional sports teams often give away promotional items to get fans in the door. While a schedule can be useful and a bobblehead can be pretty neat, a team-branded fedora should really only be used as a gag re-gift or emergency cereal bowl. Essentially, these questionable giveaways prove that franchises realize they owe their fans something in addition to their often overpriced game admission. The item is a token of thanks rather than a valuable commodity.

3-D Printing Expands to Nearly 100 UPS Stores Across the U.S.
September 25, 2014

The UPS Store isn't just for package pick-ups and copying documents—it does 3-D print jobs too. And pretty soon more people across the U.S. will be able to make their trinket designs a reality: UPS recently announced a big expansion to its 3-D printing services.

Soon, nearly 100 more UPS Store locations nationwide will be equipped with a Stratasys uPrint SE Plus 3-D printer. You can find a complete list of 3-D print-enabled UPS Stores on the company's site. UPS did not provide a timeline for when the 3-D printing expansion would be complete.

7 Simple Ways to Stay in Touch With Your Customers
September 24, 2014

You want to stay in touch with your customers. (Or as Jack Nicholson might say, "You need to stay in touch with your customers.")

The reason is simple: You want to turn transactions into ongoing relationships.

But that's not easy, especially when all you can think to do is send a "Thinking of you--hope you're doing well!" email that sounds like you're just fishing for business.

Want to stay in touch with customers without seeming obvious or gratuitous? It's easy. The key is to stay in touch in a meaningful and memorable way.

Great Content Marketing and Branding Starts With Stellar Images
September 24, 2014

As we move into the big smartphone era, no content will stand out unless you have great visuals.

They differentiate your brand and business and drive engagement with today's always on consumers.

Seven Key Metrics for using Visuals to Drive Brand Engagement

1. Don't be afraid to experiment with visual communications - creativity drives engagement with your brand. Start slow and measure back end conversions with your imagery to understand what's working and what isn't. 

Astor Chocolate Achieves 'Excellent' Rating from Safe Quality Food Institute
September 23, 2014

Astor Chocolate, Lakewood, N.J., announced that it has achieved Safe Quality Food (SQF) Edition 7.2 Level 2 Certification with an "Excellent" rating and a top score of 98. The SQF program is highly recognized throughout the world by retailers and food service providers, along with the Global Food Safety Initiative (GFSI), as the most stringent and credible food safety management system in the marketplace.