PM News

The Two Types of Social Media Engagement
August 12, 2014

The terms "customer engagement" and "social media engagement" have been hackneyed by software vendors, thought-leaders and consultants over the past five years to the degree that it's become confusing for those evaluating software to understand who provides what. Once defined by most as simply likes, retweets and shares, the meaning of social media engagement has split into two directions: outbound (marketing social media engagement) and inbound (social customer service engagement).

Outbound/marketing social media engagement:

Reword One Personal Rule to Fight the Bad Type of Perfectionism
August 12, 2014

If your perfectionism is getting in the way of your work, simply rewording one of your strict personal rules can help ease your transition into a healthier state of mind. The two types of perfection, as discussed by the skill training site MindTools, are "adaptive perfectionism" and "maladaptive perfectionism." Here are the key differences:

Adaptive perfectionists work on developing their skills. Their standards are always rising, and they approach work with optimism, pleasure, and a desire to improve. This is clearly a healthy type of perfectionism.

Postal Service Reports $2 Billion Loss for Third Quarter
August 12, 2014

The U.S. Postal Service continued its nearly six-year run in negative financial territory, reporting an overall loss of $2 billion for the third quarter despite increasing its revenue by 2 percent compared to the same time last year. The agency announced Monday that it will also default for a fourth consecutive year on its $5.7 billion prefunding payment for retiree health benefits. The Postal Service and postal-worker unions have asked Congress to repeal the controversial requirement, which became law in 2006.

Fersten Adds Two New Sales Reps in Canada
August 11, 2014

Fersten Worldwide, Champlain, N.Y., has hired Sandy Baer and Beth Timbers for its sales team Baer will represent Fersten Worldwide and FILA Golf in the Great Toronto Area west territory while Timbers will handle the east territory. The territories are split by Highway 400.

SBA's Regulation Watchdog Is Stepping Down
August 11, 2014

For a little-understood department in a backwater federal agency, the Small Business Administration’s Office of Advocacy attracts a lot of attention. The office is charged with making sure new government regulations aren’t too burdensome for small businesses. That puts it in the middle of the everlasting war between those who want less regulation and those who want more.

Today, advocacy’s top official said he is resigning. Winslow Sargeant, appointed as chief counsel for advocacy by President Obama in 2010 and confirmed by the Senate the following year, said he plans to spend more time with his family.

CPSC Magnets Trial in December? Zen Magnets Vows to 'Fight Until the End'
August 11, 2014

Two years ago, the U.S. Consumer Product Safety Commission (CPSC) took the uncommon step of filing administrative complaints against multiple rare-earth magnet companies who refused to voluntarily recall magnetic adult desk toy products deemed to be defective by CPSC staff. Specifically, the agency alleged that these companies sold products containing small, but high powered, rare-earth magnets, which pose a “substantial product hazard” to children.

To date, nearly all of the magnet companies have reached a settlement with the CPSC over the government’s claims regarding the magnetic products.

T-shirt Company Replaces Redskins with Rednecks
August 11, 2014

San Francisco-based T-shirt company Headline Shirts has taken full advantage of the Redskins name controversy by introducing a new line of shirts based on the team logo. But instead of a Native American, a redneck—complete with raccoon tail and mullet—is prominently featured.

(No idea if this violates trademark law, but if it does, and a judge does not overturn the U.S. Patent and Trademark Office's ruling canceling the Redskins' trademark registration, there's nothing the team would be able to do about it.)

The image above has been a big hit on Facebook, imgur and Reddit.

Stop Watching 'CNN'
October 21, 2019 at 9:48 am

In his list of things to do to maximize success, Lou Holtz, the legendary coach and analyst, once said, “Stop watching CNN.” He wasn’t talking about the news station. He was talking about all news sources that only broadcast "CNN"—Constantly Negative News...

Promotional Jackets: Style Trends and Sales Advice From Outerwear Experts
October 23, 2019 at 11:03 am

Remember the Orolay jacket—the coat that went viral earlier this year and netted so many Amazon reviews it became known as the “Amazon Coat”? We asked our very own experts what to expect in promotional jackets for the coming months, so that you can help your customers find their very own versions of Amazon’s must-have outerwear phenomenon...