PM News

Indian Garment Workers Demand Enforcement of 30 Percent Pay Raise
September 14, 2016 at 5:03 pm

Hundreds of textile workers in India's Tamil Nadu state have launched protests to demand that the first minimum wage increase in the southern state in more than 12 years is enforced. In July, the Madras High Court ordered a pay rise of up to 30 percent for hundreds of thousands of garment workers in Tamil…

The Wrap: Nike Brings Back NFL’s Color Rush Jerseys & More
September 14, 2016 at 5:28 pm

NFL bring back Nike's Color Rush jerseys; Under Armour unveils high-end clothing line; Business of Fashion dives into Amazon's fashion ambitions; Alexander Wang partners with Adidas Originals; and company creates first robotically sewn T-shirt: Here's what's happening in the apparel world…

Is This My New Favorite Promotional T-shirt Campaign?
September 14, 2016 at 6:58 pm

Today, I’m giving major kudos to Adobe for its creative use of promotional apparel. In order to promote Adobe Stock, the company teamed up with an ad agency to launch a limited-edition clothing line featuring some classic, laughable stock imagery to show just how much of an improvement the new images are over the old...

7 Fan Apparel Pieces to Score a Touchdown
September 14, 2016 at 3:42 pm

Football season is finally here and it promises to be an exciting one. With temperatures dropping, fans are ready to throw on their jerseys, scarves, ear warmers and home team smiles if it means seeing their teams get a win. We're…

Colin Kaepernick Tops NFL Jersey Sales After Protest
September 7, 2016 at 4:45 pm

Colin Kaepernick is not even listed as the starting quarterback of the San Francisco 49ers as of September 6, but there is no player in the NFL selling more jerseys than the backup quarterback. As of this morning, the top seller on NFLShop.com is a Kaepernick Nike…

Female Students Told Their Clothes Are to Blame for Boys' 'Low Grades'
September 7, 2016 at 4:57 pm

The assistant principal of a Texas high school blamed what girls were wearing for his school's poor performance—specifically, the performance of the school's male students. According to Fusion, during an assembly at Clements High School in Sugar Land, Texas, assistant principal Phil Morgante said that girls shouldn't wear crop tops or tight clothing because it…

The Wrap: Steve Jobs’ Imprinted Turtleneck Up for Auction & More
September 7, 2016 at 4:36 pm

One of Steve Jobs' turtlenecks is up for auction; Google lets apparel retailers sell straight through search results; Lululemon sees financial growth but stock decline; researchers create fabric that could keep us cool; and Hanesbrands Inc. celebrates a milestone: Here's what's happening in the apparel world…

4 Promotional Marketing Tips from Netflix's Hit Series, 'Stranger Things'
September 7, 2016 at 4:04 pm

Everyone from my friends to my parents binge-watched Netflix's hit show "Stranger Things." In fact, I had to put my hands over my ears anytime I entered the break room because my co-workers kept revealing spoilers. And, like everyone else, I felt a huge void in my life the moment I finished the last episode. Not…

12 Ways to Accessorize Your Apparel Promotion
September 7, 2016 at 5:49 pm

We may not be fashion experts, but we understand the importance of accessories. Whether it’s a classy looking watch, a helpful fitness bracelet, a shiny lapel pin or a sparkly pair of earrings, accessories can make a big difference in an outfit...

Delta Apparel Acquires Coast Apparel Brand
August 31, 2016 at 4:58 pm

Delta Apparel, Duluth, Ga., yesterday announced it has acquired substantially all of the assets of Coast Apparel, Greenville, S.C. Coast Apparel started with just a men’s polo shirt, and has since expanded into a full line of traditional, sports-casual attire, headwear and accessories...