Many people don't like selling, and some use the word "hate" to describe their feelings about it. Since it's hard for people to do something well that that they dislike doing, most people are inept and awkward when they try to sell.
UPS has launched a trial run of delivery lockers that let customers pick up packages whenever they want, rather than wait for them to be delivered to their home.
We don’t know why beverage containers tend to be so much stranger than, say, silverware, or even plates or bowls, but it would appear that some people really get a kick out of drinking from some kooky things. Our favorite in recent years? Brewdog’s The End of History beer, a blonde Belgian ale that was a staggering 55 percent alcohol and came presented inside a stuffed squirrel.
The Ebola outbreak in Africa could have an effect on the price of chocolate. Distributors may notice a spike in prices for edible gifts during holiday season.
The U.S. Navy could be turning to ultrasonic welding to make its uniforms lighter, stronger and cheaper. And if the project by a Rhode Island company and the Navy Clothing and Textile Research Facility is a success, it could help bring manufacturing back from overseas.
It may not touch off the same retail frenzy as the imminent release of new iPhones, but some Boston Red Sox fans may be willing to stand in line to buy limited edition L.L. Bean tote bags that have been fashioned from material taken from the rain-delay tarp that covered the Fenway Park infield last season.
The $59.95 tote bags will only be available in limited quantities at select L.L.Bean stores beginning at 9 a.m. Sept. 20, the Maine-based retailer of outdoor gear said in a press release.
If you need a really durable laptop case, you might want to check out the Vivax Laptop Case, which the company just put up for pre-order.
In business school we're shown case studies about Apple, Starbucks and those other big guys—but the idea that their marketing methods are "best" is the biggest lie in business.
Just because it works for them doesn't mean it will work for the rest of us who work at small or medium-sized businesses.
What you should be learning in business school is that you should not be focused on brand marketing like Apple or Starbucks—but rather on direct marketing.
Every dollar you spend on marketing should be tracked and expected to produce a return.