PM Podcast

'The Promo Guy' Swire Ho on How to Make Yourself a Go-To Promo Expert (and Why You Should)
July 21, 2021 at 11:02 am

Swire Ho goes by "The Promo Guy," part of a carefully crafted online presence that helps position him as the go-to expert for all things promo. Swire joined the show to explain the enormous benefits this approach has had for his business and share some strategies he uses to generate leads and create meaningful business connections online...

6AM Sourcing's Scott Pearson and Scott Edidin on Building a North American Supply Chain, Promo's Shipping and Logistics Challenges, Custom Pinatas (and More)
April 7, 2021 at 2:31 pm

Scott Pearson and Scott Edidin tell us about their new company, Mexico's surprising manufacturing capabilities and some of the custom programs they've done so far (including one involving pinatas). They also share firsthand analysis of the pandemic's impacts on the promo supply chain and how North American sourcing is alleviating logistics and supply chain pain points...

Milwaukee Tool's Sandy Johns Gives End-Buyer Perspective on Using Promotional Products to Grow, Choosing a Distributor Partner
February 24, 2021 at 1:48 pm

Branded merchandise has played a major role in Milwaukee Tool's recent growth. Sandy Johns, the company's national account manager, told us about two successful co-branded campaigns and explained why they selected their distributor partner. She also told us how Milwaukee Tool uses promo to reach customers at every stage of their brand journey (and much more)...

Brand Fuel's Danny Rosin on the Future of Promotional Marketing—Digital Experiences, Great Design and 'Promo Tinder'
January 27, 2021 at 10:21 am

Brand Fuel's Danny Rosin joined the show to dig into three of his big ideas for the future of promotional marketing: merging digital activation with in-person brand experience, design beyond the logo and hyper-customization. Plus, "Promo Tinder," Macho Man Randy Savage impressions, bringing your branded flamethrower on an Italian vacation, S&S's private equity infusion and more!...