PM Podcast

alphabroder's Tricia Lyster on Digital Marketing Resources, Promo's Shift Toward Retail-Style Marketing
July 17, 2019 at 9:32 am

After a brief summer hiatus, the PM Podcast returns with Tricia Lyster, marketing manager for alphabroder. The gang talked about digital marketing and creative, including alphabroder's new resources for distributors and the industry's shift toward more retail-style marketing and creative. Plus, Sean and Brendan discuss PromoMBA, the 2019 Top Distributors List, naming your kids after video game companies and more!...

Live From Atlantic City: Promotional Products Trends at PPAI Expo East 2019
June 5, 2019 at 9:05 am

The PM Podcast crew takes the show on the road in this special episode, heading to the Jersey Shore (no, not that one) to record live from PPAI Expo East 2019 in Atlantic City. Sean and Brendan set up shop on the show floor at the Promo Marketing booth (No. 810) for a chat about the notable promotional products trends on display at the show...

Hotcards' Greg Schwartz on Working With an NFL Team, What Pro Sports Clients Want, Landing These Accounts
May 22, 2019 at 10:58 am

Greg Schwartz, vice president of sales for Hot Cards, a promo and print distributor based in Cleveland, joined the show to tell us what it's like working with the Cleveland Browns, how he landed the account, what kinds of products high-profile professional sports teams are looking for and how other distributors can get into the market. Plus, Taco Bell has a new hotel, and "Stranger Things" is reviving New Coke...

Something Inked's Bill Feldberg on Branded Footwear, Nike's Dope 420 Shoes, Promo Opportunities
May 1, 2019 at 10:10 am

Branded footwear is having a moment. Everywhere you look, big names are collaborating with shoe brands, bringing the promo and retail worlds together. We talked to noted sneakerhead Bill Feldberg, of promo company Something Inked, who gave us the details on the footwear phenomenon. Bill told us about Nike's 420 releases, Vans' licensing brilliance, Crocs' unlikely ascent to "cool," promo sales opportunities with footwear brands and much more...

Quality Certification Alliance's Tim Brown on Why Brand Safety Is Smart Business, Big Changes at QCA
April 17, 2019 at 10:45 am

Tim Brown, executive director for Quality Certification Alliance, joined the show to tell us why brand safety matters to modern promo buyers (and why it's a big opportunity for business), and give us more details on QCA's new participation model and recent rebrand. Plus, Sean and Brendan discuss how Disney's latest Star Wars theme parks merchandise might lead to a cup-holder crisis!...

Blue Generation's Eric Rubin on the Cannabis Industry, a $22 Billion (and Growing) Promotional Market
March 20, 2019 at 11:15 am

The $22 billion cannabis industry is expected to reach more than $46 billion in value by 2027. Eric Rubin, president of Blue Generation, joined the show to talk about the huge promotional products sales opportunities the market presents, especially in branded apparel. Plus, Sean and Brendan are talking Blockbuster Video! Get your JNCO jeans ready, because only '90s kids will remember this episode...

Barefoot Swag's Britni Levitt and Rhonda Reedy Talk Taking On the Big Online Distributors, Delighting Customers and More
March 6, 2019 at 11:24 am

Barefoot Swag Powered by Proforma is a three-person operation that's topped $1 million in sales, almost entirely online. How has the small distributor found so much success competing with the big online mega-players? Owners Britni Levitt and Rhonda Reedy joined the show to share their story. Plus, customer reviews, work-life balance, women-owned businesses and legislating Pop Tarts...

BAMKO's Phil Koosed on Creating Taco Bell's 'Instagrammable' Branded Merch, Promo's Unrivaled ROI, Private Equity Pros and Cons
February 5, 2019 at 12:16 pm

Phil Koosed, president of BAMKO, joined the show to take us inside its immensely popular and successful branded merch campaigns for Taco Bell, including how the distributor created "Instagrammable" promotional products designed to reach younger demographics online. We also talked about promo's powerful ROI, corporate social responsibility, private equity. Plus, Sean and Brendan finally discuss Weezer, and ask Phil for help getting Elon Musk on the show...