PM Podcast

FLEXcon's Jodi Sawyer on Micro-Brands, a Big Print and Promo Sales Opportunity
November 20, 2019 at 11:47 am

Micro-brands present a potentially huge sales opportunity for distributors, and FLEXcon's Jodi Sawyer joined the show to explain what they are, where to find them and how to get your foot in the door. Plus, Sean and Brendan recap PRINTING United and discuss PETA's eye-catching holiday sweater, Dunkin's hit holiday merch and more...

Animal Shelter Director Heather Achenbach on Branded Merch Ideas for Small Nonprofits, Why Online Pop-Up Shops Are a Great Idea
October 23, 2019 at 10:57 am

When we last talked to Heather Achenbach, executive director for a small nonprofit animal shelter, she was gearing up to launch a two-week online pop-up shop selling branded merchandise to help raise funds. Heather joined the show to tell us how it went, what she looks for as a merch-buyer and why online pop-ups are a great option for organizations like hers...

Grossman Marketing Group's Ben Grossman on SwagCycle, Promo's Coolest New Service for Brands
September 25, 2019 at 9:00 am

Ben Grossman of Grossman Marketing Group joined the show to talk about SwagCycle, a new sustainability program we're honestly pretty excited about. Ben told us how it went from idea to reality and gave us some real-life examples of big-name brands that have already participated. Plus, Sean and Brendan discuss a new merch-selling feature from Facebook and issue an important alien-related correction...

Meridian's Jake Chanson on Sustaining Double-Digit Sales Growth, Making Things Easy for Customers, BizTech and More
August 28, 2019 at 11:22 am

Meridian clocked in at No. 10 on our 2019 Fastest Growing Distributors list with 44 percent year-over-year promo sales growth (and five straight years of double-digit growth). We caught up with Jake Chanson, head of business development, to find out what's behind that success. Plus, Sean and Brendan break down the Great Chicken Wars of 2019 as Popeye's new sandwich becomes the viral marketing champ...

UnScripted's Bill Petrie and Kirby Hasseman on PromoMBA, Idea-Sharing, Building Community and (of Course) Van Halen
August 14, 2019 at 11:17 am

It's the promo industry podcast crossover event of the century! Bill Petrie and Kirby Hasseman of PromoCorner's UnScripted podcast joined the show to give a sneak peek at PromoMBA, the new education event designed specifically for the working distributor. Plus, we're talking end-buyer takeaways from the Something Inked show in Las Vegas, ranking Heinz' new unholy hybrid sauces and answering the important Van Halen questions...

The Tricor Brand Communications Gang on Dealing With Artwork Issues, Decorating Mishaps
July 31, 2019 at 12:03 pm

Every promo distributor is bound to run into artwork issues at some point. What do you do when it happens? How do you make things right for your client but also salvage the relationship with your supplier? What can suppliers do to make the artwork process easier for distributors? We talked to the gang at Tricor Brand Communications to find out. Plus, we're talking all things pizza! (Including a cool pizza-shop promo idea)...

alphabroder's Tricia Lyster on Digital Marketing Resources, Promo's Shift Toward Retail-Style Marketing
July 17, 2019 at 9:32 am

After a brief summer hiatus, the PM Podcast returns with Tricia Lyster, marketing manager for alphabroder. The gang talked about digital marketing and creative, including alphabroder's new resources for distributors and the industry's shift toward more retail-style marketing and creative. Plus, Sean and Brendan discuss PromoMBA, the 2019 Top Distributors List, naming your kids after video game companies and more!...

Live From Atlantic City: Promotional Products Trends at PPAI Expo East 2019
June 5, 2019 at 9:05 am

The PM Podcast crew takes the show on the road in this special episode, heading to the Jersey Shore (no, not that one) to record live from PPAI Expo East 2019 in Atlantic City. Sean and Brendan set up shop on the show floor at the Promo Marketing booth (No. 810) for a chat about the notable promotional products trends on display at the show...

Hotcards' Greg Schwartz on Working With an NFL Team, What Pro Sports Clients Want, Landing These Accounts
May 22, 2019 at 10:58 am

Greg Schwartz, vice president of sales for Hot Cards, a promo and print distributor based in Cleveland, joined the show to tell us what it's like working with the Cleveland Browns, how he landed the account, what kinds of products high-profile professional sports teams are looking for and how other distributors can get into the market. Plus, Taco Bell has a new hotel, and "Stranger Things" is reviving New Coke...

Something Inked's Bill Feldberg on Branded Footwear, Nike's Dope 420 Shoes, Promo Opportunities
May 1, 2019 at 10:10 am

Branded footwear is having a moment. Everywhere you look, big names are collaborating with shoe brands, bringing the promo and retail worlds together. We talked to noted sneakerhead Bill Feldberg, of promo company Something Inked, who gave us the details on the footwear phenomenon. Bill told us about Nike's 420 releases, Vans' licensing brilliance, Crocs' unlikely ascent to "cool," promo sales opportunities with footwear brands and much more...