Special Feature Featured Stories

5 Things You Need to Know About Selling Licensed Collegiate Apparel
February 1, 2014

According to IMG Worldwide, a marketing, licensing and media rights firm, college sports has the largest fan base of all sports, with 190 million fans. College campuses use promotional products to support their athletic and academic branding strategies, recruit individuals and incite action from constituencies, among other goals

Take It from the Top
February 1, 2014

Selling apparel is completely different than selling hard goods. To answer some of your questions about selling wearables, Promo Marketing reached out to some of the industry's leading apparel suppliers. Here's what they had to say.

5 Ways to Complete an Outfit and Get Brands Noticed
February 1, 2014

When it comes to corporate fashion, accessories give brands another touch point—one that complements garments in a traditional apparel program. For distributors, accessories offer an additional revenue stream that may have been overlooked.

The Economics of Ecological
March 1, 2011

Despite a loss in momentum since arriving full force a few years ago, the green movement is very much alive. In the promotional products industry, the green interests of end-users have led to an increase in eco-friendly products.

Red Planet
March 1, 2011

The global economy keeps churning and business owners are looking to manufacture products at what has been dubbed the "China Price," or the lowest possible price that can be paid to get something made.

Do Gooders!
June 19, 2009

It’s easy to pigeonhole social responsibility into being about nothing more than driving a hybrid and saving old growth forests. The green movements power and celebrity, while valuable, can overshadow the other acts of human kindness that sustain societies as much as clean air, food and water.On both the supplier and distributor side of the…

Become a fan of the Environmental Protection Agency
June 19, 2009

APRIL, THE Environmental Protection Agency (EPA) launched a simple but effective initiative called “Pick 5 for the Environment.” The program provides a list of 10 simple actions anyone can take to move themselves along the road of personal environmental responsibility. The EPA is asking the public to pick five of the 10 actions listed, and then to share their own thoughts by using a variety of social media sites.

Survive & Thrive
June 19, 2009

DABBLE A bit in the philosophical realm, the term “golden mean” is often applied in the discussion of ethics for the greater good of society. It is said to be the ideal middle ground between two extreme points of view and many of the world’s greatest thinkers—from Aristotle to Confucius—have touched upon it in their teachings.

The Business of the Environment
June 19, 2009

INTO LAW this year by President Obama, The American Recovery and Reinvestment Act provides billions of dollars to businesses and government agencies in an effort to spur economic growth, rebuild infrastructure and create jobs, especially in the green jobs sector.

Green Machines
June 19, 2009

NATURE HAS a lot she can teach about efficiency. A few hundred million years of evolution have sculpted certain plants, like the cactus or lichen, to make the most with the barest minimum of resources. In an economy where every penny matters, mimicking Earth’s best survivors and paring down your company’s own resource consumption can not only lessen your overall environmental impact, but have similar results of spurring growth in an otherwise harsh climate.NATURE HAS a lot she can teach about efficiency. A few hundred million years of evolution have sculpted certain plants, like the cactus or lichen, to make the most with the barest minimum of resources. In an economy where every penny matters, mimicking Earth’s best survivors and paring down your company’s own resource consumption can not only lessen your overall environmental impact, but have similar results of spurring growth in an otherwise harsh climate.