Special Report

2022 Style Guide: 5 Trending Fashion Looks (and How to Bring Them to Promo)
May 18, 2022 at 9:58 am

Whether it's the ongoing influence of sustainability or the growing power of millennial buyers, 2022 apparel trends are a combination of re-emerging nostalgia and renewed optimism. As styles new and old make their way into the promo industry, distributors should pay attention to what’s hip if they want their sales to grow. Here are five style trends to watch...

5 Big Issues Impacting the Print and Promo Industry in 2022
March 28, 2022 at 4:42 pm

Most virus restrictions have been lifted and business has returned, but the print and promo industry continues to grapple with the ongoing ripple effects of the pandemic: inflation, materials shortages, staffing challenges and more. We break down five big issues to watch for the rest of 2022...

Difference Makers: Women in Print and Promo 2021
June 24, 2021 at 12:14 pm

In celebration of International Women's Day 2022, we're looking back at our 2021 Women in Print and Promo special feature. Read up on the awesome women creating dynamic marketing campaigns, running machinery, leading multimillion-dollar companies and more, and stay tuned to our website and magazine for the 2022 edition of Women in Print and Promo, coming in May...

The Print and Promo Staffing Handbook
February 21, 2022

We talked to industry experts, analyzed strategies from top companies and compiled top recruiting, hiring and retention tips from the pros. We distilled all that into this guide aimed at providing print and promo businesses with actionable, easy-to-implement ideas for solving their staffing challenges...

2021 Top Distributors: Stats, Trends and Analysis
September 21, 2021 at 10:10 am

For many distributors, the coronavirus pandemic has been a mixed bag of challenges and opportunities, ups and downs. That helped shape our newly combined (and expanded) 2021 Top 75 Distributors list. According to our data, the top 75 print and promotional products distributors totaled $6.79 billion in 2020 sales...

COVID-19 Promotional Products Industry Recovery Research: Volume 1, Number 2
August 6, 2020

The COVID-19 pandemic has caused an economic crisis that is unprecedented in scale and nature. This is the second report in a series NAPCO Research & Promo Marketing created to track the impact of the COVID-19 crisis on the promotional products industry, how promotional products businesses are responding, and how they can effectively navigate the crisis to the recovery on the other side.