Special Report

Denny's Targets TikTok Crowd With New 'Diner Drip' Merch Collection
June 10, 2022 at 11:00 am

Restaurants now need to stay on the cutting edge of promotional marketing with capsule drops, celebrity endorsements and influencer collaborations. That's why Denny's partnered with TikTok stars earlier this year for new menu items, and now just introduced the next step of that plan with the "Diner Drip" merchandise collection...

Reasons to Write On! With Koozie Group
June 6, 2022 at 11:34 am

Even though Koozie Group no longer uses the BIC name, it remains the exclusive promotional products supplier of BIC-branded writing instruments in the U.S. and Canada. The supplier's long history of bringing standout writing instruments to the promo space is just one of the many reasons to Write On! with Koozie Group. Let’s explore some others...

Shutterfly Adds Customizable 'Ted Lasso' Merch for One-of-a-Kind Promos
June 9, 2022 at 9:03 am

"Ted Lasso" took the world by storm and did the impossible: Made a U.S. audience care about soccer. Now, Shutterfly just stocked its store with a host of "Ted Lasso" products that not only rep the show as branded merchandise, but can be personalized for that AFC Richmond fan in your life...

Behold the Dietz & Watson Hoagie Holder, the Ultimate Summer Promo
June 8, 2022 at 11:05 am

Here in Philadelphia, we're serious about our sandwiches (or, as we call them, "hoagies"). We also love going "down the shore." Sometimes we even take a hoagie with us! But, no one wants their sandwich to get sandy. Thankfully, the heroes at Dietz and Watson just added a pretty smart item to their online store: the Hoagie Holder...

Drinkware, Augmented Reality and More: What's New for Summer at Spector & Co.?
June 8, 2022 at 11:29 am

The Ora Summer 2022 collection was created to support our increasingly dynamic everyday lives. We are more active, mobile and spontaneous than ever before. On top of it all, we have implemented a brand new and exciting feature called Spector Vision. We are blurring the lines between a physical and digital experience with augmented reality...

How to Elevate Brands Using Creative, Artistic Bandannas
June 3, 2022 at 11:21 am

When you think of headwear, you might conjure up images of baseball or trucker caps, but it’s likely bandannas also come to mind. Blank bandannas are ripe for customizing with fun artwork, logos, colors and more. It's a guaranteed way to secure business and knock any branded campaign out of the park, and there are four great imprinting options...

Tim Hortons' Debuts New Justin Bieber Tumbler, Relaunches Previously Sold-Out Timbiebs Merch
June 6, 2022 at 11:49 am

Tim Hortons struck gold in its first team-up with Justin Bieber, with the brand crediting the meal and merch promotion for almost single-handedly reversing pandemic sales declines. So it's no surprise that Canada's favorite coffee chain is relaunching the sold-out merch and adding a new item to the collection to promote its new Bieber-inspired cold brew...

Michelob Ultra Turns #TheMichelobGuy Viral Moment Into Official Merchandise
June 2, 2022 at 9:00 am

After the viral moment from the PGA Championship, Michelob Ultra tracked down #TheMichelobGuy—real name, Mark Radetic—and got permission to use his likeness in an ad. The brand also released a T-shirt and hat featuring Radetic in his now-iconic pose, ensuring that both the man and the moment would live on forever in merchandise form...