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Michelob Ultra's three-part Super Bowl ad brings celebrity endorsements, social media contests, a full branded merchandise collection and the call for fans to pay close attention to minute details, creating a multi-platform branding experience. The bowling alley-themed merchandise includes a T-shirt imprinted with a phone number that fans can actually call for a surprise...

Avocados From Mexico is returning to its Super Bowl branding glory by introducing a multichannel marketing experience, complete with a virtual house tour, e-commerce tie-ins and promotional apparel. At an NYRC pop-up, shoppers will be able to grab items from the company's Avocado Glow apparel collection...

Tillamook's new merchandise line is designed with cheese-carrying in mind. There are cargo pants with built-in pockets and a removable pouch designed to house blocks of cheddar cheese. There's a purse made to look like it's made of cheese slices. There's a can cooler with a little pocket for cheese squares. And that's just the start...

Before the season, Ace Boogie sent a T-shirt he designed to three Cincinnati Bengals wide receivers and quarterback Joe Burrow. Months later, Burrow wore the shirt to the stadium for a game against the Kansas City Chiefs, and pictures of Burrow in the shirt made the rounds on social media. The Bengals won 34-31 to clinch the division, and, suddenly, everybody had to have one of the shirts...