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As the tributes pour in for Kobe Bryant, NBA franchises are also calling on promo goods to acknowledge his influence. The Golden State Warriors were one of those teams, distributing a shirt featuring Kobe's jersey numbers, the number that his daughter Gianna wore, and an NBA logo with Kobe's silhouette...

Minnesota Golden Gophers fans were puzzled to see a onesie with the school colors and logo, but with "Minnesota Badgers" written on the front. The Badger, of course, is the mascot for the University of Wisconsin, one of Minnesota's chief rivals...

With a new year comes new apparel trends, of course, so we wanted to find out what’s happening in the athletic and performance category. Promo Marketing spoke with a supplier and a distributor to see what was popular to close out 2019 and what to know for the new year...

You don't need a date for Valentine's Day to fall in love with promotional products. That's something we do every single day of the year. And, thankfully, we have a job that allows us to celebrate with this weekly column. Enjoy this week's Fave 5, featuring phone wallets, Windows XP lava lamps and whatever a fastnacht is...

The tragic death of Lakers great Kobe Bryant sent shockwaves far beyond just basketball. Naturally, the Los Angeles basketball community wanted to celebrate his legacy, and did so with T-shirts and patches. But his figure might live on on every NBA jersey in the near future, too...

With only a few days remaining until pitchers and catchers report to their respective Major League Baseball squads, New Era is gearing up to enhance their style and that of their teammates through batting practice/spring training caps, with the ingenuity coming in the way of combining main and alternative logos into one design...

Every publication is writing about the Super Bowl this week, ourselves included. So, we want to break the mold wherever we can and flex our journalistic muscles. We're going to avoid the obvious! Enjoy this week's edition of our five favorite promotional products, including nothing from the Super Bowl. Maybe!...

Whether or not fried chicken is your thing, it’s pretty hard to knock Popeyes for its promotional marketing efforts. The company’s latest venture proves the bigwigs don’t have to wing it to encourage patrons to become even fonder of their products. Owing a nod to employees’ uniforms and likely an athleisure label from Beyonce, Popeyes now has a new apparel line that’s already going strong...

Retro is in and it’s here to stay. It’s no longer uncommon to see brands recreate their own ideas for merchandise to fit the retro theme we’ve been seeing everywhere. Disney has been ahead of the trend for awhile, and has now launched another retro apparel line available at both Disney World and Disneyland...

Soccer fans are used to seeing logos on their teams' jerseys. Some are better than others, depending on whether the sponsor has a clause in their contract that allows the team to match their color scheme. Heck, some sponsors are even "unsponsoring" the shirt. Basketball fans are warming up to the idea, with the little…