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Why Old Navy Is Selling a Purple 4th of July T-shirt
July 3, 2019 at 12:36 pm

When we think of 4th of July, we typically think of red, white and blue. But, for Old Navy's recent campaign, the retailer is going all in on purple looks for Independence Day. According to Fortune, the company has created a digital Purple 4th pop-up shop "with all the purple items Americans need to celebrate belonging." It's already a huge success...

4 Ways to Upgrade Your Athletic and Performance Promo Apparel Sales
January 28, 2019 at 4:09 pm

Ten years ago, if you wore sweatpants and a racerback tank in public, friends would ask if you were headed to the gym. Then, you would have to shamefully say you were actually heading to Chipotle to scarf down a burrito, which was usually met with a judgmental head nod. Flash forward to 2019, and athletic and performance apparel is a streetwear staple...

Minnesota Museum Has Sold 40,000 Branded Apparel Items Since 'Stranger Things' Hoodie Cameo
June 26, 2019 at 12:13 pm

We don't have to tell you that television product placement can be a big boost for a business, but it might be surprising just how influential a brief product spot can be. Such is the case for The Science Museum of Minnesota, which saw a major uptick in promotional shirt purchases from its gift shop and web store after "Stranger Things" used its branding for Dustin's vintage sweatshirt...

Rihanna Is Selling a $230 T-shirt Specifically to Troll Fans
June 26, 2019 at 11:00 am

Let’s be honest, is there anything Rihanna can’t do? Over the years, the superstar has had a number of roles besides pop star. Those other interests have maybe put her recording career on the back burner, and fans have been asking her nonstop to release new music. RiRi, apparently, is getting tired of the questions, and has now taken to trolling her fans through social media with a $230 T-shirt...