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2018 Wrap-Up: Threads Top 10 Most-Read Stories of the Year
December 19, 2018 at 11:53 am

With the year winding down, we thought it would be fun to take a look back at our top 10 most-read stories this year. By page views, these were the top Threads stories our audience couldn't get enough of. From airline uniforms to Pantone predictions, here's your 2018 apparel wrap-up.

Here's a Bizarre Story About Fan Apparel, First Amendment Rights and an NFL Rivalry
December 19, 2018 at 12:16 pm

The Chicago Bears eliminating the Green Bay Packers from NFL playoff contention this past Sunday is only the latest installment in the long-standing rivalry. As we all know, sports rivalries are intense and heated, so it's no surprise that this case involving the Packers-Bears rivalry and, weirdly, fan apparel made its way all the way up to a federal court...

Fashionista Has a Bunch of Branded Merchandise Predictions for 2019
December 19, 2018 at 12:42 pm

This past year's branded merchandise trends, especially in pop culture, focused on large designer logos, college-style apparel and vintage band T-shirts. For 2019, style website Fashionista is taking a stab at what's on the horizon for branded merchandise, and we think it's worth passing on to our promotional apparel suppliers and distributors...

What's Going On With Under Armour?
December 12, 2018 at 1:09 pm

There's been a lot of news this week surrounding Under Armour, and it's not exactly positive. Yahoo Finance reported that the company let go of two marketing executives over spending concerns. This comes one month after the company told its employees they could no longer pay for strip-club visits on their corporate cards...

Post Malone's Second Custom Crocs Collaboration Sells Out in Minutes
December 12, 2018 at 12:33 pm

If there’s one key takeaway from Post Malone’s first collab with Crocs, it’s that his fans support any and all fashion choices the rapper puts out there. The 23-year-old artist launched his second collaboration with the shoe company last week, and the bright yellow clogs flew off the shelves, selling out in minutes...

H&M Is Selling a Hooded Miniskirt, for Some Reason
December 12, 2018 at 1:21 pm

Balenciaga had the double T-shirt, Nordstrom had the muddy jeans, and now H&M has the hooded skirt. Fashion brands continue to churn out apparel pieces that leave us scratching our heads, and for the life of us, we cannot understand why...

My 5 Favorite Promos of the Week: Holiday Edition
December 12, 2018 at 1:37 pm

If you're like me, you've been overwhelmed by holiday shopping, and more importantly, holiday eating. But now that I've taken a break from my latke and Christmas cookie extravaganza, I can take the time to spotlight some of my favorite holiday promotions from this week...

Cleveland Cavaliers Show How to Do a Holiday Promotion Right
December 5, 2018 at 12:55 pm

Sports teams have been slow to get in on the holiday fun. That's why our promo senses were tingling when we received word that the Cleveland Cavaliers are not only hosting "A Christmas Story" night, but that the accompanying promotions are also a huge win...

Disney's Range of 'Captain Marvel' Apparel Is Mighty Impressive
December 5, 2018 at 1:15 pm

Disney pulled out all the stops with its merchandise lineup, and the extensive collection of T-shirts, jackets, hats and more looks great and showcases a number of promotional apparel trends. Yahoo got the official preview, so we can get a sneak peak at the official goods...