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Major U.S. Apparel Association Wants Certain Amazon Sites Added to Counterfeit Watchlist
October 3, 2018 at 10:35 am

In the race for apparel world dominance, Amazon has powered its way to the top. The e-commerce giant has created its own apparel lines, swooped in on major sports brands and engaged the power of customer data to edge out competition. But it looks like Amazon's rapid apparel growth might have led to one emerging problem: counterfeits...

A Former Oil Engineer Has a Solution for Better Women's Workwear
October 3, 2018 at 9:42 am

Women make up 24 percent of the STEM workforce, and yet their needs are not being considered when it comes to women's workwear. Thankfully, petroleum engineer Jaime Glas decided to use her passion for fashion to upgrade the uniform options for other women...

2018 Style Guide: SanMar's Vicki Ostrom on What Millennials Want In Promotional Apparel (and More)
April 11, 2018 at 12:15 pm

As part of Promo Marketing's annual Style Guide feature, we interviewed several suppliers about the current state of the promotional apparel market, millennial promotional apparel, and where they thought the industry was headed. Here, Vicki Ostrom, trend editor for SanMar, Issaquah, Wash., shared her thoughts on the hottest new trends, and what millennials are looking for…

How to Navigate the Rugged and Safety Promotional Apparel Landscape
August 27, 2018 at 12:10 pm

The rugged and safety apparel category is undergoing some serious changes. Thanks to new technical fabrications and cutting-edge features, the apparel choices are limitless. End-users are looking for options that are as tough as they are, and they want options that make their occupations and daily tasks easier...