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Fishing Shirts, Camp Shirts and the Promotional Lifestyle Apparel Explosion
July 10, 2018 at 9:17 am

I have two favorite lifestyle apparel pieces that I am constantly running into in my travels: the caped vented fishing shirt and the square-hemmed bottom camp shirt. These two very distinct styles have a long history in American fashion, and in recent times have seen a major increase in everyday wear by the American consumer.

The New York Times' $300 T-shirt Is How Not to Promote a Brand
June 27, 2018 at 12:11 pm

Sometimes, we feel like we are screaming this message from the highest mountain top, and yet, brands continue to ignore our cries. But for those of you listening: Know your brand, and know your audience. There's clearly a disconnect in The New York Times latest promotional apparel, and we're not quite sure how anyone thought…

The 'Netflix of Apparel'? Subscription Clothing Company Stitch Fix Now Worth $2B
June 27, 2018 at 12:44 pm

Subscription services are making huge waves among consumers. From Netflix's instant streaming to Birchbox's monthly makeup subscription boxes, there's no shortage of tailored options. In the apparel subscription world, there's one brand that has stood out from all the rest: Stitch Fix. We covered the company a year ago, when it seemed its clothing algorithm…

Amazon Seeks Apparel Domination With Fourth Private Label
June 27, 2018 at 1:19 pm

It's been awhile since we've covered any Amazon apparel news. We thought maybe the e-commerce giant was finally calming down, giving competitors time to catch up. But based on today's news, the company is just getting started in the apparel arena, and has now added another new private label apparel collection. According to just-style, Amazon…

Tommy Hilfiger Launches Apparel Line for People With Disabilities
October 25, 2017 at 1:08 pm

We've got to say, we love apparel news like this. It's so great to see apparel companies take the initiative to make more apparel options available to shoppers with disabilities, and we hope this trend continues. A few months ago, we covered the details of Target's new line for children with disabilities, and now Ralph…

Zara's Expanded Custom Embroidery Line Shows Consumers Want Personalization
August 16, 2019 at 12:50 pm

Back in March, we covered the story on one of the world's largest fashion retailers, Zara, and how it experimented with pop-up customization corners in three stores. Now, the company recently announced the news of its new EDITED collection, which looks to be a full-on expansion of that test program. The collection features jeans, denim shorts, a tote bag, two sweatshirts and other items, and customers can now order them online...