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Pantone Predicts These Colors Will Be Major For Spring/Summer 2020 Apparel
September 11, 2019 at 12:26 pm

We can always depend on the Pantone Color Institute for an accurate color trend forecast. Last year, it was all about the bold reds, oranges and yellows. This year, as part of the company's Pantone Fashion Color Trend Report Spring/Summer 2020 edition for New York Fashion Week, there are 12 colors predicted to make their impact on the fashion world.

Starbucks Battles Small Alaska Apparel Company Over ‘Siren’s Brew’ Branding
September 11, 2019 at 1:45 pm

Cheering for the favorite has its perks. After all, they usually win. But rooting for an underdog can be rewarding, too. The latter mindset will likely be the prevailing one in the dustup between Starbucks and Mountains & Mermaids, an Alaska-based apparel brand that is trying to salvage its trademark application for Siren's Brew goods,…

Timberland's Latest Collaboration Proves SpongeBob SquarePants is the Latest Footwear Craze
September 11, 2019 at 1:00 pm

We'll admit that we probably wouldn't have predicted SpongeBob SquarePants would dominate footwear trends in 2019, but here we are. Nike already released its Bikini Bottom-inspired Kyrie Irving x SpongeBob collaboration, which featured several designs. Now, Timberland is the latest apparel company to take advantage of the show's 20th anniversary. According to, Timberland has…

My 5 Favorite Promotions of the Week: Eagles Tees, Madewell Totes and More
September 11, 2019 at 1:57 pm

Happy Wednesday, friends! We're just one day away from another night of football, so hang in there. To help you get over the midweek slump, I've got another roundup of my Fave 5. Keep reading for some awesome promotional products. 1. Madewell Tote Bags I'd definitely become an Insider for this autumnal tote bag.…

What Apparel Design Lessons Can We Learn From the NFL's All-Time Worst Uniforms List?
September 4, 2019 at 12:28 pm

Pro sports uniforms are a tricky business. Design the right one, and fans will buy them up. Create something a little more polarizing and sports enthusiasts will tear you to shreds on the internet, at the very least. Successful uniforms are definitely a good lesson in branding for promotional apparel, but unsuccessful uniforms might be…

What to Know About the Booming Promotional Socks Category
September 4, 2019 at 11:58 am

The global footwear market is expected to hit $11.6 billion by 2023. What does it take to provide buyers and wearers with promotional socks they’ll love? Promo Marketing talked to Vincent Goralczyk, president of Custom Sock Line LLC, Dumont, N.J.; Chloe Ayres, marketing manager for Sock Club Enterprises LLC, Austin, Texas; and Kelly Yarborough, CEO of Sock101, Lee’s Summit, Mo., to find out...

Vintage NASCAR T-shirts Are the Latest Fashion Trend
September 4, 2019 at 12:45 pm

As we learned from Brad Pitt's vintage Champion shirt in "Once Upon a Time in Hollywood," retro tees are having a moment. Now, according to Esquire, NASCAR's throwback merchandise is the latest must-have fashion accessory. In celebration of the 70th running of the Southern 500 at Darlington Raceway, NASCAR released a line of T-shirts that…

Chinese Import Tariffs Could Hit Women's Apparel Even Harder Than Men's
August 28, 2019 at 12:41 pm

the U.S. tends to import more women's apparel from China than it does men's apparel. According to the Wall Street Journal, 42 percent of women's and girls' clothes and shoes came from China in 2018, whereas the percentage for men's and boys' clothes and shoes was 26 percent. That comes out to $23.5 billion worth of women’s apparel, versus $10.9 billion for men's...