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Timberland's Latest Collaboration Proves SpongeBob SquarePants is the Latest Footwear Craze
September 11, 2019 at 1:00 pm

We'll admit that we probably wouldn't have predicted SpongeBob SquarePants would dominate footwear trends in 2019, but here we are. Nike already released its Bikini Bottom-inspired Kyrie Irving x SpongeBob collaboration, which featured several designs. Now, Timberland is the latest apparel company to take advantage of the show's 20th anniversary. According to Geek.com, Timberland has…

My 5 Favorite Promotions of the Week: Eagles Tees, Madewell Totes and More
September 11, 2019 at 1:57 pm

Happy Wednesday, friends! We're just one day away from another night of football, so hang in there. To help you get over the midweek slump, I've got another roundup of my Fave 5. Keep reading for some awesome promotional products. 1. Madewell Tote Bags https://www.instagram.com/p/B2Ed-3Nlyls/ I'd definitely become an Insider for this autumnal tote bag.…

What Apparel Design Lessons Can We Learn From the NFL's All-Time Worst Uniforms List?
September 4, 2019 at 12:28 pm

Pro sports uniforms are a tricky business. Design the right one, and fans will buy them up. Create something a little more polarizing and sports enthusiasts will tear you to shreds on the internet, at the very least. Successful uniforms are definitely a good lesson in branding for promotional apparel, but unsuccessful uniforms might be…

What to Know About the Booming Promotional Socks Category
September 4, 2019 at 11:58 am

The global footwear market is expected to hit $11.6 billion by 2023. What does it take to provide buyers and wearers with promotional socks they’ll love? Promo Marketing talked to Vincent Goralczyk, president of Custom Sock Line LLC, Dumont, N.J.; Chloe Ayres, marketing manager for Sock Club Enterprises LLC, Austin, Texas; and Kelly Yarborough, CEO of Sock101, Lee’s Summit, Mo., to find out...

Vintage NASCAR T-shirts Are the Latest Fashion Trend
September 4, 2019 at 12:45 pm

As we learned from Brad Pitt's vintage Champion shirt in "Once Upon a Time in Hollywood," retro tees are having a moment. Now, according to Esquire, NASCAR's throwback merchandise is the latest must-have fashion accessory. In celebration of the 70th running of the Southern 500 at Darlington Raceway, NASCAR released a line of T-shirts that…

Chinese Import Tariffs Could Hit Women's Apparel Even Harder Than Men's
August 28, 2019 at 12:41 pm

the U.S. tends to import more women's apparel from China than it does men's apparel. According to the Wall Street Journal, 42 percent of women's and girls' clothes and shoes came from China in 2018, whereas the percentage for men's and boys' clothes and shoes was 26 percent. That comes out to $23.5 billion worth of women’s apparel, versus $10.9 billion for men's...

What Has Amazon Been Up to In Apparel Lately?
August 28, 2019 at 1:37 pm

Other than expanding its printing capacity for on-demand apparel, it's been a pretty quiet summer for Amazon apparel news. Or so we thought. It turns out the retailer has been making some moves in the apparel sector, and we thought it was a good time to check in. Here are three of the bigger ones...

Why a Vintage DARE T-shirt Was the Talk of Serena Williams’ U.S. Open Match
August 28, 2019 at 12:49 pm

Calling the matchup between Serena Williams and Maria Sharapova a “rivalry” really tests the limits of the word, as though they have met 22 times and on many big occasions, the former leads their head-to-head 20-2. The latest drubbing came Monday night during the U.S. Open, and while the victory for Williams drew plaudits, a DARE T-shirt that her husband Alexis Ohanian donned was the real star...