Trending Stories

Tales from a Top Executive: Patricia Dugan
December 1, 2022 at 8:00 am

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Patricia “Pat” Dugan, MAS, vice president of sales and marketing, Budgetcard Inc., Attleboro Falls, Massachusetts. Here, she talks shop, reflects on the future of networking and shares how the pandemic…

Convergence Corner: A Firsthand Tale of Educating Clients and Finding Success
November 30, 2022 at 8:00 am

Sometimes, the hardest part of a business transaction is marketing yourself to potential clients. You could have the best products and capabilities in the entire industry, but if customers don’t know you or what you do, your inbox will be quiet. Like so many of her peers, Beth Levine, founder of Multi Media Promotions, Plainview,…

More than a Buzzword: How to Cut Through Self-Care's Marketing Noise
November 28, 2022 at 8:00 am

When you hear the phrase “self-care,” what comes to mind? Maybe it’s sipping a piping cup of tea with a good book as the aroma of lavender fills the space around you. Or maybe it’s just one extra task you’re supposed to fit into an already busy schedule that includes work deadlines, meal prep and…

Hot Apparel Trends to Remember for 2023
November 29, 2022 at 8:00 am

At the close of every year, the fashion world gets a little makeover. Some apparel trends will stay around for the long term, whereas others fade in and out quickly. Most trends are dictated by retail and global influences, and while distributors probably aren’t going straight to the runway or H&M for the latest looks,…

PromoStandards Announces Hack-A-Thon Winning Teams
November 22, 2022 at 8:00 am

Out of seven teams encompassing more than 50 participants and representing 33 companies from around the world, PromoStandards announced the official first-place and runner-up teams for its inaugural virtual Hack-A-Thon. In September of this year, PromoStandards hosted the Hack-A-Thon, sponsored by Essent. The event consisted of cross-functional teams that used PromoStandards protocols, allowing them to…

Strategy and Planning: Divest to Invest
November 28, 2022 at 8:00 am

A comprehensive review of an organization’s current state may be the most important part of the planning process for the new year.

Continuous Forms: A Hidden Pocket of Profitable Business
November 23, 2022 at 8:00 am

Ask most distributors where they are focusing their print selling efforts and you’ll discover that business forms aren’t on their radar. Continuous forms, in particular, are not just low on the list — for most, they aren’t on the list at all. Distributors are building their print product and service portfolios around everything from commercial…

How to Get Anyone to Like You
November 23, 2022 at 8:00 am

In this week’s blog, Bill suggests a simple change that will make printing industry salespeople happy, wealthy, and popular.