Trending Stories

4 Things to Know About Selling Promo to Different Age Demographics
November 23, 2020 at 11:51 am

With so many channels for prospecting and reaching customers—like cold calling, emailing, texting and now even social media—sales strategies change depending on who’s selling and who they’re trying to reach. But, one thing is for sure: Knowing your prospects’ age demographic can certainly help in figuring out what method works best...

We Now Have Definitive Proof That Even Mariah Carey Loves Promotional Products
November 23, 2020 at 12:57 pm

Come Friday, before the tryptophan has even fully left our systems, most of America will be listening to Mariah Carey's "All I Want For Christmas Is You" on repeat, getting properly festive for the holiday season. There's one person, though, who probably won't be participating in this most beloved of annual traditions: Mariah Carey herself. That's because...

Top 20 Distributor Overture Promotions Acquired by Investment Group
November 18, 2020 at 2:48 pm

An investment group led by Lou Weisbach, former CEO of the distributor now known as HALO Branded Solutions, has entered into an agreement to acquire and partner with Overture Promotions, with a plan to grow the company through expansion of services, capacity and global reach, and by acquisition...

Vistaprint Will Be the Boston Celtics' 2020-21 Jersey Sponsor, 'Exclusive Marketing and Design Partner'
November 18, 2020 at 11:45 am

The Boston Celtics announced that a new company will replace the GE patch on their jerseys: Vistaprint. Through the multi-year agreement, Vistaprint also will become the “exclusive marketing and design partner of the Boston Celtics,” beginning with the upcoming 2020-21 season. Vistaprint also announced that it will work with the franchise to boost small businesses in the region...

How Social Media Bots Steal T-shirt Designs and Sell Them
November 17, 2020 at 2:03 pm

The robot uprising is here. At least you’d think so if you were paying attention to the T-shirt designs that pop up on social media. That’s pretty much what happened to comedian Jesse McLaren, who posted a T-shirt that he designed himself. Shortly after, he started getting ads from other online shops selling that exact T-shirt...

Vaccine Verification, No Paper Tickets: What Ticketmaster's Plan Tells Us About How Live Events Could Return
November 16, 2020 at 1:39 pm

Thanks to promising news about a COVID-19 vaccine, there’s a glimmer of hope that live events like concerts, full-capacity sporting events and trade shows could return sometime soon. It’s still far too early to start penciling in live events for 2021, but Ticketmaster is planning ahead by creating a framework for what events could look like once a vaccine is rolled out...