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In an industry that’s built on relationships, distributors often find themselves in “it’s complicated” entanglements. So, what happens when one party loses that loving feeling, and when is it appropriate to see other people? Here's when to consider breaking up with a customer—and how to go about it...
Taylor Swift is getting an honorary doctorate from New York University and speaking at the university's graduation ceremony on May 18. To commemorate the occasion, she's releasing a collection of college graduation-themed merchandise called "I'm Feeling 22," named after her song "22," the class of 2022 and the age of most college graduates...
Zagwear, a branded merchandise agency headquartered in White Plains, New York, has acquired Arrow Promotional, a New York City and UK-based promotional merchandise company with a long list of top-tier clients. Arrow Promotional’s operations, including offices in New York, Denver and the UK, will be consolidated into Zagwear...
I read with interest recently about two publicly traded businesses facing significant challenges. They both have one thing in common: their sales are growing. Rapid sales growth is good, but it can put a strain on capital as the need to expand and ramp up quickly requires both liquidity and the capacity for investment...
Who was the biggest duo of the '80s? It was Doritos and "Stranger Things," obviously. OK, only one of those was actually around in the '80s, but no matter. The two are teaming up to promote the upcoming fourth season of the hit Netflix series with a virtual concert featuring '80s pop royalty, special Doritos packaging and some killer concert merch...
There isn't usually someone else to evaluate your performance in your business and provide feedback. How would your 1:1 review go?
These days, it feels like every brand is going the nostalgia route for advertising, marketing and branded merchandise. And why not? It works. But what's the only thing more nostalgic than current brands drawing on older designs and properties for new promotions? How about merch for brands that have been out of business for decades?...
Cap America Inc. announced the acquisition of Minnesota-based custom knitwear company Wear-A-Knit. The terms of the acquisition were not disclosed. Wear-A-Knit produces USA-made knitwear for the promotional products and sporting goods industries. Founded in 1977, the company has had two major expansions, the most recent being the company’s purchase of Stitch-It Designs...
It seems that 4imprint is back. The distributor said in a trading update last week that it is on track to reach $1 billion in revenue for 2022. MarketWatch also reported that the company's order counts for the first four months of the year were 11% higher than in 2019, while average order value was up 27%...
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading…