WHAT'S IN STYLE

Netflix Is Letting 'Squid Game' Fans Buy Customized Apparel Via Easy-to-Use Online Platform
October 13, 2021 at 12:45 pm

"Squid Game" fans looking to celebrate Netflix's morbid satire can choose from up to 10 different products, eight of which can be customized with either a Korean or English logo, different icons related to the show, and four player numbers representing different characters. What's really interesting here, though, is the platform...

Our 5 Favorite Promotional Products of the Week: Hiking Journals, '90s Comebacks and More
October 13, 2021 at 11:54 am

We're always thinking about what kind of merch we'd release for the Promo Marketing Podcast. But we took a break from that to bring you this week's collection of five great promotional products. It includes notebooks to keep track of hiking trips, a pair of '90s favorites reentering the branded merchandise game, and more...

Apparel Costs Likely to Rise as Cotton Prices Surge to Highest Level in 10 Years
October 6, 2021 at 12:43 pm

Adding to the ever-growing list of pandemic-related supply chain headaches, cotton prices on Monday jumped to $1.05 per pound. That's an 18% increase since Sept. 20 and a 35% increase on the year. It's also the highest price per pound for cotton since November 2011. A combination of factors is driving these price increases...

How California's Garment Worker Protection Act Impacts Apparel Sector
October 6, 2021 at 10:55 am

California Governor Gavin Newsom signed a bill into law that will require the state's garment factories to pay a minimum hourly wage in addition to giving workers other benefits. The Garment Worker Protection Act is designed to help ensure workers are paid properly and create a safer working environment, but opponents of the law believe it could lead to job losses...

New Gore-Tex Material Is Thinner, More Sustainable
October 6, 2021 at 11:44 am

W.L. Gore & Associates just developed a new Gore-Tex material that is thinner, but still waterproof, windproof and breathable. It's slated for a fall/winter 2022 release, and will be used by companies like Adidas, Arc’teryx, Salmon, Dakine and Patagonia...

Our 5 Favorite Promotional Products of the Week: Whataburger At It Again
October 6, 2021 at 11:08 am

For some of us on the PM staff, horror movies just never clicked. But maybe it's time we give them a real shot. ("Hocus Pocus" counts as a horror movie, right?) While we give ourselves a mental pep talk before jumping into the spookiest time of the year, here are five not-so-scary promotional items from the past week...

New NHL Jerseys Feature 50% Recycled Material and 'Dimensional Embroidery'
September 29, 2021 at 10:05 am

In an effort to make this upcoming season a little more eco-friendly, the NHL announced a league-wide jersey change to Adidas ADIZERO Primegreen sweaters, which are made with a minimum 50% recycled material. They also feature a decoration technique called "dimensional embroidery."

High School Students Launch Spiritwear Store Despite Pandemic Challenges
September 29, 2021 at 9:13 am

Most adults won’t attempt to launch their own business during good economic times, much less during a pandemic. But that’s just what Fair Grove High School students did with the opening of an apparel and spiritwear store. The store sells Fair Grove Eagle apparel and accessories in person and online...