Ferrari Introduces High Fashion Line While Trimming Licensed Merchandise by 50%
June 16, 2021 at 12:06 pm

Ferrari debuted its first in-house fashion collection, part of a plan to invest outside of its automobile business, with the goal of non-auto revenue accounting for 10% of its revenue within the next decade. “We want to attract young people and women,” Rocco Iannone, Ferrari creative director, said...

Delta Apparel Acquires Innovative Technology Company Autoscale.ai
June 9, 2021 at 1:11 pm

Delta Apparel, Greenville, S.C., announced that it has acquired Dallas-based technology company Autoscale.ai to further leverage its existing proprietary automated product workflow from design to fulfillment. Delta’s DTG2Go platform is a market leader in the on-demand, direct-to-garment digital print and fulfillment industry, bringing technology and innovation to the supply chain of its customers. Combined with…

How an English Soccer Team Is Using Augmented Reality on Its New Jerseys
June 2, 2021 at 11:45 am

With augmented reality technology, an ad is more than an ad. In this case, a shirt is much more than a shirt. This shirt in particular is the official jersey for English Premier League team Southampton F.C., which is using AR technology to give fans more than just a way to rep their favorite team...