WHAT'S IN STYLE

Nike's New Athletic Apparel Idea Has a Terrible Name But Is Pretty Genius
May 23, 2018 at 11:16 am

We've all been there: You finally talk yourself into going to the gym, you spend seven minutes on the treadmill and sweat starts dripping into your eyes. Unfortunately, you left your towel in the car, and it's at this exact moment that you remind yourself why you never go to the gym in the first place. Nike's new apparel product would change the sweat game. But oh man does it have a terrible name...

Is the Fashion World Finally Embracing Plus-Size Women's Apparel?
May 23, 2018 at 11:36 am

Plus-size apparel has experienced an uphill climb to acceptance. Only recently did the fashion world begin to listen to consumer demand for more plus-size options. Walmart recently launched its Terra & Sky line in plus-size, Kmart completed a rebranding of its plus-size clothing, and Nike launched its first plus-size collection. Still, companies have been slow…

Someone Dared to Host Commemorative Fyre Festival Merchandise Pop-Up
May 23, 2018 at 10:42 am

Almost one year ago, the ill-fated Fyre Festival took place on an island in the Bahamas. If you recall, tons of concert-goers were left stranded when the music festival was canceled at the last minute (after they paid top dollar for "exclusive" tickets). Ja Rule's reputation hasn't been the same since, and Billy McFarland, the…

Kohl's, PopSugar Partnership Shows How Data Is Revolutionizing Apparel Design
May 23, 2018 at 10:57 am

We've got an interesting apparel partnership to spotlight this week. Retail brand Kohl's announced earlier this week that it would be teaming up with digital media company PopSugar to create a data-driven clothing line for millennial women. And, if it succeeds, it could be a sign of things to come in apparel design. The collection…

What are 'Bridge Millennials' and Why Do They Matter for Apparel?
May 16, 2018 at 4:02 am

Millennials: We've spent a lot of time researching and brainstorming what exactly they want, and how it will affect the business landscape. But while we were focusing all the attention on them, there's been another consumer tier quietly making their presence known in the retail world: bridge millennials. According to Chainstore Age, based on findings…

Google, Levi's Connected Jacket Can Alert You When Your Uber Is Arriving
May 16, 2018 at 4:48 am

The future is here, folks, and it's in a Google and Levi's denim jacket. We saw the first stage of the "connected" jacket last year, but now, the features are getting even more tech-forward. Last year's version enabled users to control music, preview phone calls and get directions with the tech-enabled cuffs. According to TechCrunch,…

Why You Need to Be Selling Promotional Socks
May 9, 2018 at 2:08 pm

Socks are no longer just the layer of clothing that comes between your feet and your crocs (no judgment). These days, socks are a fashion statement. Believe it or not, they're taking the style world by storm, and we're predicting that promotional socks are going to change the promotional game, too...