WHAT'S IN STYLE

HTT and FSP: Taking the Mystery Out of Custom Apparel
August 14, 2019 at 9:47 am

Head to Toe Apparel and Fast Sustainable Products are taking the mystery out of custom apparel, thanks to four easy steps: Pick a style. Pick a fabric. Pick colors. Pick decorations. That’s it. And you don’t purchase thousands of pieces. You don’t buy hundreds of pieces. You can buy as few as 50 pieces (You…

This Apparel Line Is Designed to Fix Your Posture For You
July 17, 2019 at 12:02 pm

Having good posture feels impossible. Sure, you can go to the chiropractor or take yoga classes as often as you want, but it seems like the slumps always win. If you feel like you've tried everything to open up those shoulders and straighten that spine,…

Delta Apparel Expands Partnership With Kornit Digital Ltd.
February 13, 2019 at 11:14 am

Kornit Digital Ltd., the Israel-based company that develops, designs and markets digital printing solutions for the global printed textile industry, announced it has received an order from DTG2Go, a Delta Apparel company. The order follows several months of beta-testing of the recently released Kornit Atlas system by DTG2Go, during which Kornit was able to showcase…

Amazon Seeks Apparel Domination With Fourth Private Label
June 27, 2018 at 1:19 pm

It's been awhile since we've covered any Amazon apparel news. We thought maybe the e-commerce giant was finally calming down, giving competitors time to catch up. But based on today's news, the company is just getting started in the apparel arena, and has now added another new private label apparel collection. According to just-style, Amazon…

The 'Netflix of Apparel'? Subscription Clothing Company Stitch Fix Now Worth $2B
June 27, 2018 at 12:44 pm

Subscription services are making huge waves among consumers. From Netflix's instant streaming to Birchbox's monthly makeup subscription boxes, there's no shortage of tailored options. In the apparel subscription world, there's one brand that has stood out from all the rest: Stitch Fix. We covered the company a year ago, when it seemed its clothing algorithm…

The New York Times' $300 T-shirt Is How Not to Promote a Brand
June 27, 2018 at 12:11 pm

Sometimes, we feel like we are screaming this message from the highest mountain top, and yet, brands continue to ignore our cries. But for those of you listening: Know your brand, and know your audience. There's clearly a disconnect in The New York Times latest promotional apparel, and we're not quite sure how anyone thought…

How Gucci Launched an Epic Comeback (And What It Means for Promo)
June 20, 2018 at 2:17 pm

With more and more millennials tossing their paychecks toward fast fashion brands like Zara, H&M, Forever 21 and ASOS, and abandoning the allure of brand names, it’s shocking that luxury fashion brand Gucci even has any skin left in the game. And yet, today’s teens are lining up to spend $590 on the company’s iconic…

Could Under Armour Be On the Upswing? Its Skyrocketing Stock Suggests So
June 20, 2018 at 1:56 pm

We've been following Under Armour's fall from grace for some time now. The company's failure to innovate, the decline of its third party retailers and its own inventory issues contributed to its sales slump, but a recent development might be a sign Under Armour is getting back on track. According to Market Realist, Under Armour…