WHAT'S IN STYLE

How Women's Apparel, Unisex and the Corporate Market Has Changed (and How to Sell It Now)
May 9, 2018 at 8:44 am

Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women's companion piece. This women's apparel companion style should be manufactured with the exact same fabric as the men's styling—but be distinctly “women's” in make and silhouette. The theory and logic…

5 Promotional Apparel Lessons From the 2018 NBA Playoff T-shirts
May 2, 2018 at 1:46 pm

We hate to brag, but we actually understand all the rules of basketball, so we enjoy watching the NBA playoffs (no offense, Wimbledon, we just can't follow your scoring system). While we've been spending a lot of nights screaming at our TV about refs not calling fouls and players faking injuries, there's one aspect of…

2018 Style Guide: Blue Generation's Eric Rubin on the Promotional Apparel Market
May 2, 2018 at 12:07 pm

Last week, we covered Next Level Apparel's predictions for promotional apparel in 2018 and beyond. This week, Eric Rubin, president of Blue Generation, Long Island City, N.Y., shared his outlook for the promotional apparel market. Promotional Apparel Trends "Younger looks are a definite trend in today's promotional apparel market," said Rubin. "Newer fabrications, such as…

Selling Athletic and Sportswear: Two Promotional Apparel Questions
April 23, 2018 at 7:30 am

Much like 
someone who is starting the daunting challenge of going to a gym for the first time (we say this from experience), distributors might look at the plethora of athletic promotional apparel in front of them and wonder where the heck to start...

2018 Style Guide: Next Level Apparel's Mark Seymour on Promotional Apparel Trends
April 25, 2018 at 12:23 pm

Now more than ever, promotional apparel trends are drawing inspiration from street style and runway looks. But, promotional apparel suppliers and distributors need to be able to repurpose these trending looks into promotional styles that still showcase the client's branding. To help you find this balance, Mark Seymour, chief sales officer for Next Level Apparel,…