WHAT'S IN STYLE

Wearable tech has been around for a while. Watch any training footage of your favorite athletes, and they’re probably wearing at least one garment over their torsos that keeps track of vitals and other measurables. And hardware like smart watches have been known to identify possible ailments. But, what about something as minimal as socks…

Jamie S. Young of Jamie Young Swag & Strategy tells us how an embroidery project almost went south after switching contract decorators for a reorder. Young vowed to stick to her original source going forward for this particular project, but here’s how she stepped in to keep her client happy...

Earlier this year, IKEA released its first apparel line called EFTERTRÄDA exclusively in Japan. Originally, it was supposed to end up in stores in Tokyo, but the IKEA Singapore website advertised that it could receive products from the EFTERTRÄDA line, too...

We hope everyone had a nice Thanksgiving and a relaxing weekend. More than that, though, we hope everyone has been enjoying the precious leftovers that come after Thanksgiving dinner. With the holiday break, we had plenty of time to cruise around the internet to check out some interesting promotional products...

As part of a promotion that began last week, Snapchat users can now scan the Ralph Lauren logo on the front of an actual shirt (or anywhere else it appears). Doing so will unlock an in-app augmented reality experience that includes a Ralph Lauren branded lens featuring virtual holiday gift boxes users can interact with and send to friends...

Aside from one recurring project, PromoShop Inc. doesn't do apparel decoration internally and doesn’t have any future plans to do so. That doesn’t mean it hasn’t seen substantial success in decorated apparel promotions, though. PromoShop takes the reins in another way—by offering specialized attention to what its clients need...

Sportsman Cap & Bag, Kansas City, Mo., announced that it is offering a new line of knit styles from the brand Cap America. This USA-made collection includes a 12" plaid knit, a 9" static pattern beanie, a 12" static pattern knit, an 8.5" beanie and a 12" cuffed knit...

Thanksgiving is tomorrow, so we felt like a special edition of the Fave 5 was in order. In honor of America's most gluttonous holiday, this week's promotional products are all food-related. We recommend reading them with a nice big side of gravy-soaked mashed potatoes...

The Boston Celtics announced that a new company will replace the GE patch on their jerseys: Vistaprint. Through the multi-year agreement, Vistaprint also will become the “exclusive marketing and design partner of the Boston Celtics,” beginning with the upcoming 2020-21 season. Vistaprint also announced that it will work with the franchise to boost small businesses in the region...

Frito-Lay is the latest to go all-in on holiday-themed branded merchandise after adding a full line of holiday apparel to its Snacks.com e-commerce store. Have you been looking for the perfect product for the Cheetos fan in your life? Look no further than (of course) a holiday sweater, a scarf, a hat or a Chester…