WHAT'S IN STYLE

4 Apparel Products College Students Love
August 31, 2016 at 5:18 pm

More and more, college students are gearing their style toward comfortable and cozy fits. Whether they’re studying or cheering on their schools’ football teams, college students will be ready for anything in these four options...

Why Is Under Armour's Biggest Olympic Star Wearing Nike?
August 24, 2016 at 5:18 pm

Michael Phelps, the crown jewel of Under Armour’s Olympic athletes, is wearing Nike sweatpants, swoosh and all, on the cover of the latest Sports Illustrated magazine. In the world of sports marketing, this constitutes a colossal screw-up. Superstar athletes—and their agents, managers and marketing teams—are hyper-aware of…

H&M Reportedly Used Factories That Worked Teens for 12-hour Shifts
August 24, 2016 at 5:29 pm

H&M is under fire for contracting with factories that allegedly violated child-labor laws. According to The Guardian, a book being published in Sweden next week describes how two factories in Myanmar had workers as young as 14 laboring more than 12 hours a day making clothes. H&M was one of their clients. In developing countries,…

The Wrap: Zara Faces $5M-plus Lawsuit & More
August 24, 2016 at 5:11 pm

Zara faces a huge lawsuit over deceptive pricing and price spiking; USC and Alabama engage in T-shirt battle; man offers to pay for fines resulting from France's temporary burkini ban; one company turns kids' artwork into dresses; and sports retailers see growth: Here's what's happening in the apparel world…

8 'Gilmore Girls'-inspired Promotions Perfect for Fall
August 24, 2016 at 2:16 pm

With fall just weeks away, I've been thinking about all the reasons to be excited for it. Pumpkin spice lattes, cozy sweaters, football season and, of course, the "Gilmore Girls" revival. Honestly, there is nothing more fall than "Gilmore Girls," which is set in the fictional New England town of Stars Hollow. And with Netflix…

8 Apparel Pieces to Layer on Sales
August 24, 2016 at 4:58 pm

Fall is the perfect time for adding layers to an outfit on a chilly day. Sweatshirts, jackets and fleece are great for fall, too, but layering adds in another, well, layer of style and comfort. Plus, it lets us keep our staple tees and tanks in rotation. Here are eight styles that could help boost your bottom line when it comes to fall promotions...

Restaurant Selling 'Black Olives Matter' Shirts After Controversy
August 17, 2016 at 3:56 pm

Paisano's in Albuquerque, N.M., is now selling "Black Olives Matter" shirts and hats after making national headlines for putting the phrase on its sign. Owner Rick Camuglia said he put the phrase on the restaurant's main sign to sell a new dish the restaurant was offering—a tuna…

Macy's to Close 100 Stores, Focus on e-Commerce Development
August 17, 2016 at 3:44 pm

Macy's said it plans to close about 100 stores, or 14 percent of its store base, and would continue to seek partnerships for its flagship locations as it seeks to turn around its business after six quarters of falling sales. Department stores have been struggling with stiff competition from online and off-price retailers. They also…

The Wrap: How Many Crystals Are On Those Gymnastic Uniforms & More
August 17, 2016 at 3:38 pm

A closer look at the Final Five's Olympic gymnastic uniforms, Alexander Wang gets $90 million lawsuit settlement, Trimark expands its sales force, researchers create self-repairing fabric, and temporary tattoos can be used as computer interfaces: Here's what's happening in the apparel world…

The Importance of the Personal Touch in Business
August 17, 2016 at 6:43 pm

We all know how well a shirt fits is an essential factor in how well an apparel promotion turns out. In most cases, a one-size-fits-all option just doesn’t work. But fit isn’t the only aspect where the one-size-fits-all approach fails. Customer service and engagement—whether it’s for clients or end-users—needs to be personalized, too...