WHAT'S IN STYLE

Uh Oh, Beyoncé Might Have Messed Up With Latest Apparel Collection
April 4, 2018 at 12:22 pm

Most of the time, Beyoncé can do no wrong when it comes to her promotional merchandise. From her Valentine's Day collection to her Holiday collection, she's consistently proving that she is the queen of promotional apparel. But, it looks like Queen Bey hit a snag with her latest Nefertiti-inspired spring…

Everything You Missed at Promo Marketing's First Power Meeting of 2018
March 29, 2018 at 12:14 pm

Last week, Promo Marketing kicked off our seventh year of Power Meetings with a four-day extravaganza in Ft. Lauderdale, Fla. The event, held at the DoubleTree Suites by Hilton, was the first of four Power Meetings set for 2018. And boy did it deliver. Here's what you missed if you weren't lucky enough to attend...

We Need to Talk About This New Spacesuit Apparel Trend
April 4, 2018 at 12:00 pm

When we browsed Nike's new spring collection last week, we had some questions. Looking at the athletic apparel retailer's Nike Sportswear Metallic Jacket, we couldn't help but think it looked like a space suit. But it looks like Nike kicked off an interesting trend. According to GQ, The North Face and Supreme are collaborating on…

We May Finally Know What Millennials Want In Their Apparel
March 28, 2018 at 12:05 pm

Millennials have gotten a lot of flak in the news for their love of avocado toast, their dependence on technology and their inability to flee their parents' basements, and yet marketers nationwide have long been obsessed with what millennials want. At least in the apparel world, we may finally have an answer, and the results…

How to Stand Out in Promotional Golf Apparel
March 28, 2018 at 12:23 pm

It’s been a big year for golf apparel. Adidas launched its adicross urban-inspired golf collection, designed to seamlessly transition golf apparel into streetwear. Bill Murray launched his William Murray golf apparel collection, which became a viral sensation. And Nike released its new Air Jordan 1 Golf Premium shoe. Not only does golf continue to draw…

People Are Very Confused About the Logo for One of Target's New Apparel Lines
March 28, 2018 at 1:10 pm

We at Promo Marketing know how important a logo is. We've seen what happens when a logo design goes right, and we've seen what happens when a logo design goes wrong. Unfortunately, Target learned a valuable lesson in logo design, and hopefully, you can learn from its mistake. As part of its new apparel brand…

Nike's 2018 Sportswear Collections Are Out and We Have Questions
March 28, 2018 at 12:57 pm

Nike has long been at the forefront of athletic apparel trends, thanks to its cutting-edge running shoes and streetwear-inspired looks. So, when we caught a glimpse of its upcoming Spring 2018 apparel and footwear collection, we paid extra attention. Here's everything you need to know: According to Nike, the collection aims to reimagine the company's…

New Air Force Uniforms Could Cost $450M
March 21, 2018 at 12:51 pm

It looks like a transition to Army camo uniforms might cost the Air Force a hefty price. According to Military.com, it would cost the Air Force $450 million to implement a fast-track integration of the new uniforms within 24 months.. If the Air Force chooses the 48-month transition, it will cost $125 million. All this…

How Adidas Is Gaining on Nike and Under Armour in U.S. Market Share
March 21, 2018 at 12:39 pm

Experts have been going back and forth on whether or not athleisure is slipping in the trend-o-sphere (yeah, we're coining this term). Under Armour's sales continue to decline, Nike is losing teen followers, but Adidas is holding strong, according to Business Insider. Reportedly, the company's earnings were up 35 percent in North America in 2017.…

Good News: Graphic Tees Are High Fashion Now
March 21, 2018 at 12:08 pm

T-shirts are quickly becoming the must-have fashion staple. In 2017, logomania took flight, and made the logo tee a necessary statement piece. For 2018, it's all about the graphic tee. To highlight the movers and shakers in the industry, GQ profiled seven L.A. brands about their inspiration and fashion insights. With graphic tees making their…