WHAT'S IN STYLE

Footwear Drop: How Sock 101 Brought Fully Custom Shoes to Promo
January 15, 2020 at 1:51 pm

We lost count of the number of brands that teamed up with shoe companies this year for limited-edition collections, licensed offerings and custom designs. Whataburger did cowboy boots. Dunkin’ had running shoes. Heck, Post Malone released his own Crocs. As sneaker culture moves more mainstream, we fully expect the trend to continue well into 2020 and beyond. Sock 101 thinks so, too...

Disney Is Letting Fans Design Custom Baby Yoda Apparel on Its Web Store
January 8, 2020 at 11:47 am

The latest marker in Baby Yoda merchandise history utilizes the custom, on-demand merchandise capabilities Disney recently introduced for its online store. Through a partnership with Zazzle, Disney is allowing fans to customize their own Baby Yoda apparel and footwear. The Shop Disney site allows you to resize the design, choose what item you want it on (raglan, basic tee, hoodie, etc.) and...

Delta Apparel Broadens Product Line to Mark Amazing Start to 2020
January 8, 2020 at 9:37 am

Delta Apparel, Duluth, Ga., is enhancing its 2020 vision thanks to new partnerships with five brands: Perry Ellis International, Dri Duck, Burnside/Sierra Pacific, Liberty Bags and Outdoor Cap. “We are extremely excited to be partnering with Delta Apparel as the U.S. Wholesaler in selling the 2020 Callaway, Jack Nicklaus and Original Penguin corporate apparel collections into…

These T-shirts Are Printed With Scented Ink to Smell Like Bacon, Motor Oil and More
December 18, 2019 at 1:22 pm

There’s no denying how good bacon smells. And now, this online retailer is selling T-shirts scented like bacon (and a whole bunch of other stuff), so you can go around all day smelling like your favorite breakfast food. Call us crazy, but this is a sweet, or maybe savory, idea. The shirts are printed with a "scent-infused gel application" to...

Louis Vuitton Releases Huge 'League of Legends' Fashion Collaboration
December 11, 2019 at 11:39 am

Louis Vuitton has taken its relationship with the video game community a step beyond just creating apparel for tournaments by releasing a "League of Legends" collection. Spoiler alert: It's expensive. The collection includes character T-shirts, jogging pants, sneakers, a full-body sweatsuit, a parka, cycling shorts, a "bracelet bag," a pocket square and more...

Diesel Wants You to Buy This $5M T-shirt (and They'll Throw in a Miami Condo for Free)
December 4, 2019 at 11:34 am

Buy a Diesel T-shirt, get a free condo in Miami. Sounds pretty sweet, right? Oh, by the way, the shirt will cost you anywhere from $370,000 to $5.5 million. But, come on. Free condo! This is something Diesel is actually trying out with its first venture into real estate. The apparel company is building a residential development and is advertising it by printing 143 T-shirts with corresponding floor plans...

Marc Jacobs Is Really Committing to This Nirvana T-shirt Design Lawsuit Defense
December 4, 2019 at 12:56 pm

After Marc Jacobs was accused of stealing the Nirvana smiley face design, the designer doubled down on his denial by claiming that he also invented grunge fashion. Sure. Jacobs is going even further now by countersuing Nirvana, claiming that the band's complaint is "invalid and unenforceable"...

Promotional Jackets: Style Trends and Sales Advice From Outerwear Experts
October 23, 2019 at 11:03 am

Remember the Orolay jacket—the coat that went viral earlier this year and netted so many Amazon reviews it became known as the “Amazon Coat”? We asked our very own experts what to expect in promotional jackets for the coming months, so that you can help your customers find their very own versions of Amazon’s must-have outerwear phenomenon...

South Dakota’s Widely-Mocked ‘Meth. We’re On It’ Campaign Gets the Merch Treatment
November 20, 2019 at 12:44 pm

Since its Monday debut, the “Meth. We’re On It” slogan that South Dakota is using to combat the state’s drug crisis has mostly become a punchline on social media and elsewhere on the internet. As its message takes shape, 27 promotional items related to the campaign are now available in a Teespring merch collection, with all but two being apparel...