WHAT'S IN STYLE

Outdoor Brand Sues Supreme Over Camouflage Pattern on Clothing
November 20, 2019 at 1:30 pm

Outdoor apparel company ASAT Outdoors is suing streetwear brand Supreme, claiming its camouflage designs violate a copyright. There's a joke here about the judge not being able to see the pattern because it blends into the surroundings, but it really is an interesting case. We've looked into a few similar cases of whether or not…

Billie Eilish Launched a Kids Clothing Line
November 20, 2019 at 12:54 pm

While many people may recognize her for her hit song “Bad Guy,” Billie Eilish is also doing big things with the branded clothing collections she designs herself. Her previous collections have been limited to adult sizes, but that’s all about to change with the launch of a kids clothing line that draws on her signature style...

Design Startup Releases 'Sesame Street' Athleticwear Line
November 13, 2019 at 10:24 am

"Sesame Street" is such an American institution at this point that just about every generation has some sort of connection to its characters. Because of that, anything related to the Street has a large base of potential customers. So, design startup Spooler's new line of "Sesame Street" athleticwear perfectly pinpoints a convergence of nostalgia branding…

Gen Z Is Waging War on Baby Boomers With Meme-Influenced Apparel
October 30, 2019 at 2:10 pm

Gen Z and Baby Boomers are natural enemies. Both generations love to rip on each other online, and sometimes in real life. Finally fed up with Boomers calling younger generations lazy and entitled, Gen Z has been retaliating the way it knows best: memeing at them. That's how "OK boomer" was born, and now apparel with the phrase is selling big...

Nike's New CEO Isn't An Apparel Guy (But That Might Not Matter)
October 30, 2019 at 2:24 pm

Under Armour isn't the only apparel giant making changes at the top. While Under Armour has been in the news after CEO and founder Kevin Plank stepped down from his position (while remaining involved in a new capacity), you might have missed that Nike's top executive Mark Parker is leaving at the same time. Due…

Under Armour Sues Clothing Company Over Knockoff Apparel, Logo
October 23, 2019 at 12:34 pm

While the major news coming from Under Armour is that Kevin Plank will vacate his CEO role on New Year’s Day, the company is getting even more public attention through a lawsuit against a clothing company. In going after Ageas Inc. for its Hotsuit apparel, Under Armour is claiming that a “copycat logo” and the…

Tommy Hilfiger Launches Smart Apparel No One Asked For
August 8, 2018 at 1:37 pm

When it comes to smart apparel, there are many fashion brands that have done it right. Nike launched its immersive NBA jerseys. Levi's partnered with Google for its smart jacket. But we can't help but scratch our heads at Tommy Hilfiger's new smart apparel venture. According to TechCrunch,…