WHAT'S IN STYLE
Outdoor apparel company ASAT Outdoors is suing streetwear brand Supreme, claiming its camouflage designs violate a copyright. There's a joke here about the judge not being able to see the pattern because it blends into the surroundings, but it really is an interesting case. We've looked into a few similar cases of whether or not…
While many people may recognize her for her hit song “Bad Guy,” Billie Eilish is also doing big things with the branded clothing collections she designs herself. Her previous collections have been limited to adult sizes, but that’s all about to change with the launch of a kids clothing line that draws on her signature style...
If vegan or animal-friendly folks want a less permanent and in-your-face method of showing their love for our furry friends than Moby's giant new two-arm "Animal Rights" tattoo, you could check out the former electronic music star's Little Pine line of apparel. It's designed to fund animal rights organizations and Moby's restaurant...
"Sesame Street" is such an American institution at this point that just about every generation has some sort of connection to its characters. Because of that, anything related to the Street has a large base of potential customers. So, design startup Spooler's new line of "Sesame Street" athleticwear perfectly pinpoints a convergence of nostalgia branding…
As officials look to remedy a situation that saw a Pittsburgh sinkhole claim a Port Authority bus as its victim, businesses have humorously responded with products and merchandise, including a whole bunch of T-shirts and other apparel items...
Forever 21 and Hershey’s have teamed up for a holiday branded apparel collection that features pieces from your favorite candy, like Reese’s, Jolly Ranchers, Hershey’s and even York Peppermint Patties, in fun styles and creative designs...
Gen Z and Baby Boomers are natural enemies. Both generations love to rip on each other online, and sometimes in real life. Finally fed up with Boomers calling younger generations lazy and entitled, Gen Z has been retaliating the way it knows best: memeing at them. That's how "OK boomer" was born, and now apparel with the phrase is selling big...
Under Armour isn't the only apparel giant making changes at the top. While Under Armour has been in the news after CEO and founder Kevin Plank stepped down from his position (while remaining involved in a new capacity), you might have missed that Nike's top executive Mark Parker is leaving at the same time. Due…
While the major news coming from Under Armour is that Kevin Plank will vacate his CEO role on New Year’s Day, the company is getting even more public attention through a lawsuit against a clothing company. In going after Ageas Inc. for its Hotsuit apparel, Under Armour is claiming that a “copycat logo” and the…
When it comes to smart apparel, there are many fashion brands that have done it right. Nike launched its immersive NBA jerseys. Levi's partnered with Google for its smart jacket. But we can't help but scratch our heads at Tommy Hilfiger's new smart apparel venture. According to TechCrunch,…