WHAT'S IN STYLE

Zara's Expanded Custom Embroidery Line Shows Consumers Want Personalization
August 16, 2019 at 12:50 pm

Back in March, we covered the story on one of the world's largest fashion retailers, Zara, and how it experimented with pop-up customization corners in three stores. Now, the company recently announced the news of its new EDITED collection, which looks to be a full-on expansion of that test program. The collection features jeans, denim shorts, a tote bag, two sweatshirts and other items, and customers can now order them online...

Delta Airlines Makes Changes to Uniforms After Employees Complained of Rashes
June 13, 2018 at 12:15 pm

Last week, we delivered the unfortunate news that Delta Airlines' highly anticipated Zac Posen-designed uniforms were already causing rashes for flight attendants. We suggested Delta should respond immediately to the crisis (to avoid the fate same fate as American Airlines) and thankfully, it seems the airline did just that. According to CNBC, Delta Airlines took…

Here Are the World's Largest Apparel Companies
June 13, 2018 at 1:34 pm

We get almost as excited for the annual Forbes Global 2000 List as we do for our quarterly IKEA catalog (don't judge us). Last year, we detailed the apparel companies that took the top spots, including Christian Dior, Nike and Inditex. And this year, we…

A Sneak Peek Inside the U.S. Open's Booming Promotional Hats Business
June 13, 2018 at 1:49 pm

Promotional hats and golf go together like peanut butter and jelly (or peanut butter and pickles, if you're our weird friend from college). The baseball cap has long been a staple of any golfer's wardrobe, which is why the U.S. Open hats continue to be a thriving promotional business. Credit: Getty…

King Cotton: the Past, Present and Future of the Promotional Apparel Staple
June 13, 2018 at 8:00 am

A look at the history of cotton, from its explosive growth in the Civil War-era U.S. to its increased production worldwide to its current status as king of the apparel industry. Also, the lowdown on cotton's place in the promotional apparel market and the trends to expect for fall 2018 and beyond...

Kate Spade Was a Fashion Icon Whose Influence Extended Even to Promo
June 6, 2018 at 2:39 pm

For many people, buying a Kate Spade handbag was the first step into adulthood. She made fashion approachable, but always fun, and the fashion world is still reeling after the announcement of her suicide yesterday. She also had some influence in the promotional apparel world...

Uh Oh! New Delta Airlines Uniforms Already Causing Rashes for Flight Attendants
June 6, 2018 at 1:58 pm

Remember February? When we were so excited over Delta Airlines' new Zac Posen-designed uniforms that we could hardly sit still? We knew they were going to be the fashion-forward looks that would elevate airline style forever, but it looks like there's been some major snags (pun intended) in the actual uniform rollout. It's been awhile…

How to Stand Out in Promotional Golf Apparel
March 28, 2018 at 12:23 pm

It’s been a big year for golf apparel. Adidas launched its adicross urban-inspired golf collection, designed to seamlessly transition golf apparel into streetwear. Bill Murray launched his William Murray golf apparel collection, which became a viral sensation. And Nike released its new Air Jordan 1 Golf Premium shoe. Not only does golf continue to draw…