Outfit of the Week: April Fools’ Day Fun
March 30, 2016 at 2:53 pm

So far, we’ve spotlighted outfits for men and women—but what about our furry, four-footed family members? Sure, we can have fun picking out different patterned collars for them, but they’ve got their own personalities. And, in a way, their own senses of style. Maybe they want to wear clothes! Or maybe they just make adorable models for showing off how to style menswear...

American Apparel's Post-bankruptcy Plans
March 23, 2016 at 5:37 pm

American Apparel talks to Promo Marketing about its new CEO, the company's January bankruptcy filing and the future of the promotional apparel business in this exclusive interview.

The Wrap: Old Navy to Sell Stain-resistant White Pants, American Apparel and Postmate Collaborate for Delivery Service
March 23, 2016 at 4:14 pm

Old Navy is launching stain-resistant white jeans; American Apparel is partnering with Postmate for a clothing delivery service; H&M will have an affordable and eco-friendly wedding dress collection next month; a Kentucky-based organization is selling Easter tees to raise money for orphans and widows; and swim leggings now exist thanks to Target: Here's what's happening this week in the apparel world…

Why Is Kanye West's Merchandise Making Millions?
March 23, 2016 at 3:30 pm

About a month ago, Kanye West hosted his Yeezy 3 fashion show and "The Life of Pablo" album listening party in Madison Square Garden. Tickets sold out in minutes, and those who were quick enough to snag tickets were able to purchase special-edition merchandise for…

Mobile-First Drives Digital Strategy At American Eagle Outfitters
March 23, 2016 at 4:27 pm

Digital efforts at American Eagle Outfitters have been on overdrive for the last few years, culminating in the recent launch of its first responsive mobile web app designed from a mobile-first perspective. The mobile app is the latest in a series of digital accomplishments. According to Lance Wills, vice president of digital technology at American Eagle Outfitters,…

Outfit of the Week: Trendy Fan Apparel
March 23, 2016 at 2:37 pm

From the upsets to the comebacks, March Madness is in full swing. Even if your end-users aren't basketball fans, chances are they love the opportunity to support their alma maters or their regional college teams. The problem is that basketball jerseys are bulky and don't lend themselves to much of a fashion statement. Luckily, celebrities…

STAHLS' Protects Patents, Trademarks From Infringement
March 16, 2016 at 6:01 pm

Sterling Heights, Michigan-based STAHLS’ has successfully defended its intellectual property rights by reaching a wide-ranging settlement in a federal lawsuit. The three defendants in the case have agreed to cease their infringements of STAHLS’ patents, trademarks and copyrighted content related to its Hotronix FUSION heat press equipment, including a specific agreement to stop importation and…

The Wrap: American Apparel Has New Premium Tee, Zara Launches Affordable Athleisure Line
March 16, 2016 at 5:44 pm

American Apparel has a new luxury T-shirt; Zara is launching an affordable athletic apparel line; a minor league baseball team in Ohio will wear election jerseys; Justin Bieber is forced to recall his Purpose tour merchandise; and a dress now exists that will display your tweets: Here's what's happening this week in the apparel world…

Have Your Designs Been Flagged?
March 16, 2016 at 12:54 pm

A flag is a symbol of unity. It’s a symbol of pride and belonging. When you put it on something, it’s the ultimate logo. At least that’s how I explain the appearance (and popularity) of the Maryland state flag on just about any product imaginable. I’ve been going to Baltimore for Orioles’ games my entire life and I went to college in Baltimore, too, so I’ve had time to see the trend of this seemingly discordant design take off...