WHAT'S IN STYLE

Are We Really Trying to Trademark Stripes Now?
June 28, 2017 at 11:31 am

Forever 21 tends to be the company on the receiving end of lawsuits, so we were definitely surprised to see it dishing out the lawsuit this time. According to Hollywood Reporter, Forever 21 filed a lawsuit against Gucci over the trademark of stripes. Yes, you read that…

A Minor League Baseball Team Crowdsourced Its Jersey Design and It Went Horribly Wrong
June 28, 2017 at 10:57 am

Usually, when a minor league baseball team runs a new uniform promotion, it's a home run. However, this new West Michigan Whitecaps Snapchat Selfie jersey is just plain wrong. According to Detroit Sports Nation, the Whitecaps will wear these jerseys against the Dayton Dragons on June 29, and they are truly eyesores. Seriously, if you're looking…

Canada Is Freaking Out Over 150th Birthday Merch
June 28, 2017 at 11:11 am

Canada's 150th birthday is July 1 (don't worry, neighbor, you don't look a day over 100), and Canadians are going all out for the big day. According to The Huffington Post, Canada 150 merchandise is the hottest commodity in town. "It's been unprecedented," said Glen Miller, co-owner of Great Canadian Gift Company in Ancaster, Ontario.…

This Amazon News Could Disrupt the Apparel Industry
June 21, 2017 at 12:58 pm

While Amazon made headlines worldwide when it announced that it purchased Whole Foods for a whopping $13.7 billion, the latest Amazon news will be a huge shakeup to the apparel industry. As we already know, Amazon has been taking steps to become the next dominating force in the apparel industry, from its new athleisure line…

Pentagon Spent $28M on Wrong Camo Uniforms
June 21, 2017 at 1:19 pm

The Pentagon is in trouble this week for news it wasted as much as $28 million over 10 years buying woodland camouflage uniforms for the Afghan army, according to USA Today. The Afghan Defense Minister picked the pricey forest color pattern over free camouflage pattern options…

Can This Sustainable Coffee T-shirt Fight Body Odor and Sweat?
June 21, 2017 at 1:32 pm

Sustainable fabrics and resources are all the rage right now. Even Patagonia is betting on feces and dried beetles for its next apparel campaign. So, when Sundried developed a 100 percent sustainable fabric from recycled coffee grounds (which sounds slightly more appealing than feces and dried beetles), we just had to check it out. According…

5 Best and Worst of the NHL's New Adidas Jerseys
June 21, 2017 at 2:00 pm

In case you missed it, the NHL unveiled all 31 of its new Adidas uniforms. Now, my knowledge of hockey ends at Emilio Estevez being the greatest hockey coach of all time, so obviously, I'm not the most informed when it comes to hockey uniforms. With that being said, I am going to judge these…

4 Colors You Need in Your Next Promotional Campaign
June 21, 2017 at 2:13 pm

Part of being in the promotional products industry is always staying ahead of the trends. While promotional apparel tends to follow retail, there's no reason not to skip ahead and integrate color trends ahead of time. Based off fashion influencers, these color trends are going to be huge going forward, and they could pay off…

About That Barron Trump 'The Expert' T-shirt
June 14, 2017 at 11:06 am

While the media tends to focus on Melania Trump's fashion choices, it looks like President Trump's youngest son is the trendsetter of the week. According to USA Today, Barron Trump wore a T-shirt on the South Lawn of the White House, and managed to send consumers flooding…

Scientist Moves Target's NASA Boys' Tees to Girls' Section, and Internet Slams Her
June 14, 2017 at 11:22 am

In can be difficult to predict how the internet will react to your every move. Scientist Katie Hinde thought she was taking a stand against sexism, but ended up the subject of an internet witch hunt, according to Mashable. Hinde was in a Target store when she noticed all the children's NASA shirts were in…