WHAT'S IN STYLE

The Best and Worst 2017 NBA Playoffs T-shirts
April 19, 2017 at 1:10 pm

With March Madness gone, basketball fans are focusing on another basketball event: the 2017 NBA Playoffs. Whether it's to watch LeBron go for another ring or the Golden State Warriors' dream team, fans everywhere are ready for an exciting end to the 2017 NBA season. And, as per usual, all I can focus on are the…

Study Finds Teenagers are Ditching Under Armour
April 12, 2017 at 11:36 am

Remember those "hot or not" polls your high school would take every year? How else could you determine whether it was Backstreet Boys or 'NYSNC you should focus your attention on? Thankfully, the popularity polls continue into modern-day life, and this one from PiperJaffray provides insights into the…

Is Cow Manure Clothing the Next Big Apparel Trend?
April 12, 2017 at 12:41 pm

Yes, you read that right—cow manure could be the next major apparel frontier. While this might seem like the worst idea ever, it's actually for a good cause. According to The Huffington Post, the "manure couture"…

Cincinnati Zoo Warns of Counterfeit T-shirt Scam
April 12, 2017 at 12:09 pm

Counterfeit apparel is an increasing problem surrounding sporting events and concerts. But, it's surprising the uptick in fraudulent T-shirts has hit the Cincinnati Zoo. According to WCPO Cincinnati, companies are unofficially selling the zoo's #TeamFiona shirts. This is a huge problem for the zoo, because it is selling…

Little League Team's Customized Illuminati Jerseys Go Viral
April 12, 2017 at 11:55 am

You probably remember the pressure of coming up with a unique name for your little league baseball teams. I'm pretty sure my first grade team named ours the Hurricanes—the peak of originality. Well, this baseball team in Illinois just hit the ball out of the park with their customized Illuminati…

JanSport Lays Off 380 Employees From Licensed Apparel Division
April 5, 2017 at 10:53 am

VF Corporation, Greensboro, N.C., the parent company of JanSport, announced Tuesday that it would be closing its JanSport collegiate apparel operations in Appleton, Wis. According to Fox 11, the closure will put 380 employees out of work. VF Corp. also announced its plans to sell its licensed…

Jenna Lyons Leaves J. Crew in Major Shakeup
April 5, 2017 at 12:03 pm

It's an announcement that no one saw coming—Jenna Lyons, chief design officer, is leaving J. Crew after 26 years. Lyons practically has become synonymous with the specialty retailer, but according to the Business of Fashion, she leaves J. Crew with mutual respect and plans to do other things.…

Asian American Celeb Attacks Hollywood Whitewashing With T-shirt
April 5, 2017 at 11:36 am

Michele Selene Ang, one of the stars in Netflix's "13 Reasons Why" series, has become the subject of a viral T-shirt campaign. According to the Los Angeles Times, the T-shirt takes a stand against Hollywood's whitewashing problem. The…

Millennial Pink: Should This Viral Color Be a Part of Your Next Promo?
April 5, 2017 at 11:59 am

While Pantone usually dictates the most popular colors of the year, the latest color trend seems to have been crowd-sourced. It seems that millennials are going crazy for a color subsequently dubbed "millennial pink." This is not your mainstay pink swatch, however. It features tones of peach, blush and salmon, and consumers are flocking to it…