WHAT'S IN STYLE

9 Valentine's Day Promotion Ideas You'll Love
February 1, 2017 at 11:29 am

We know you're still settling into your post-holiday routine. It seems like just yesterday you were hanging the stockings on the fireplace and singing "Auld Lang Syne." But like it or not, Valentine's Day will be here soon, and there's nothing worse than waiting 'til the last minute to plan for it. If your clients…

Should You Be Worried About Amazon's Apparel Takeover?
January 25, 2017 at 10:16 am

With Amazon preparing to dominate the athletic apparel market, many are wondering if it will live up to the hype. Lately, Amazon has been setting its sights on everything from shipping to cashier-less grocery stores, and there are no signs of stopping. But apparel? Certainly the e-commerce giant can't disrupt an already over-saturated market, right? Wrong. Let's…

Why You Should Bet Big on Athletic Apparel
January 25, 2017 at 11:03 am

Athleisure, athletic apparel, sportswear, gym clothes—whatever you want to call it—it's a huge power player in the apparel market. Celebrities everywhere are jumping on the bandwagon, and you pretty much can't cross the street without seeing someone in these comfort looks. The question is, does the ubiquity of…

The 10 Best Women's March Promotional Merchandise Pieces
January 23, 2017 at 10:58 am

It's been a busy week for promotional merchandise. Friday, we had Donald Trump's Presidential Inauguration, and its subsequent merchandise. And the next day, we had the Women's March. From Washington, D.C. to Paris, participants wore branded T-shirts, held eye-catching signs and donned custom hats. Here, we take a look at the best merchandise from the Women's March. 1.…

The 12 Weirdest Trump Inauguration Day Promotions
January 18, 2017 at 11:28 am

It's hard to believe that Donald Trump's Inauguration Day is almost here. And while many people are focusing on the actual politics, I always have a different angle. Working in this industry, I know one thing is true—it's all about the promotions. During the election, I took a look at some of the weirdest political…

Golf Apparel Market Forecasted to Grow 5 Percent
January 18, 2017 at 9:53 am

For suppliers and distributors working in the golf apparel space, we have good news. Market research company Technavio released a study on the growing global golf apparel market, and the forecasts are positive. The study predicted that the…

Popular Women's Apparel Retailer Files for Bankruptcy
January 18, 2017 at 10:35 am

Recently, the women's apparel market has experienced some hardships. This past year, American Apparel declared bankruptcy, and eventually Gildan Activewear purchased the company. Now, another popular retailer, The Limited, just declared bankruptcy. According to USA Today,…

Amazon Will Launch Athleisure Brand
January 4, 2017 at 11:26 am

Amazon is redefining what it means to be an e-commerce giant. Last year alone, it launched its own apparel line, reinvented the world of shipping and unveiled its plans for cashier-less convenience stores. Now,…